Situation Analysis/Target Market Identification Report and Collage free essay sample

09/08/2011 SITUATION ANALYSIS/TARGET MARKET IDENTIFICATION Curtin College Ms. Desiree Jones Trimester 2, 2011 Situation Analysis/Target Market Identification SITUATION ANALYSIS/TARGET MARKET IDENTIFICATION 1. 0 Situation Analysis/Current promoting Mix 1. 1 Current Product A rnott? s Tiny Teddy is a brand of sweet rolls which has youngsters matured between 3 †7 years of age as an essential center market (Ryan 2002). Every roll is little in size and framed as a small bear which children find â€Å"cute†. The advantages of purchasing such an item are, that it has no fake hues, flavors or additives (Arnott? s 2009). In addition, it has been demonstrated that in a suggested serve of 13 scones, there is just not exactly a teaspoon of fat and under 2 teaspoon of sugar. Being a child? s nibble, small teddy was assumed not to be sold at the school flask, however since it meets the â€Å"Amber† school bottle rules, this item is permitted to be sold without no limitations as it doesn't ruin the soundness of children quickly (Choice Food For Kids 2007). Just like a bite or a gathering time great, Arnott? s Tiny Teddy ought to be helpful to purchase. It ought to be handily found on the racks of a store as customers will get it without really thinking or on exceptional events. The bundle of the item is beautiful with highlights, for example, leaves, mushrooms, honey bees, ladybirds, 3 teddy bears †where every one speaks to a flavor; nectar, choc chips and chocolate (Arnott? s 2009). Individual enhanced rolls are likewise accessible in the event that one wouldn't like to purchase the assortment sack. In one major sack of Tiny Teddy there are 10 little packs of treats. It relies upon the buyer? s unwaveringness, if no Tiny Teddy is accessible at a store. In any case, despite the fact that, it appears as though guardians of children are extremely faithful in purchasing Arnott? s Tiny Teddy rather than different brands as they probably am aware the wellbeing factors that Arnott? take in thought in assembling the Tiny Teddy. The bundling of the item differs on the amount and different models accessible. Some are made of boxes and others of plastic (Arnott? s 2009) which makes the item advantageous to be arranged as a reusing material. 1. 2 Current Pricing T inny Teddy is item that is found in an exceptionally serious market as the Food nibble advertise has developed since the yester-year of „boiled lolly?. Purchaser needs have changed hence making an effect on wellbeing factors for the most part. The cost of the item differs from store to store, which for the most part falls onto the scope of $ (AUD) 3. 50-$ (AUD) 5. 0 (OfficeMax 2011). Being in a serious market, a financial analyst will reason that in the event that the cost of Tiny Teddy rises, at that point the purchaser request of this item will diminish. In any case, 3 SITUATION ANALYSIS/TARGET MARKET IDENTIFICATION there are different components that can influence the interest of this specific great, and such are buyer faithfulness, accommodation of procurement and nature of the item. In reality the cost of Arnott? s Tiny Teddy is between $ 3. 00-$ 5. 00 (AUD) which marginally coordinates the cost of its rivals, for example, the Cadbury nibble sandwich and Cadbury outing chocolate bars (Great Aussie Food 2011). Everything depends on the shopper? s ability to pay that a buy choice will be made. The buy choice procedure of every purchaser changes, therefore a few customers will get it based on the cost and others based on quality offered, picture and highlights. As indicated by an examination conveyed by the Campbell Arnott? s Asia Pacific Division indicated that the Arnott? s Brand, which incorporates Tim Tam, Sao and Tiny Teddy, has over 60% of the Australian Biscuit advertise and possesses over 95% of the Australian Household and is right now the main Australian roll producer (Campbell Arnott? APC Action Plan 2010). Subsequently, this infers purchasers don't accepting that specific brand or its item, for example, the Tiny Teddy for this circumstance, based on cost however of value, highlights and friends picture. 1. 3 Current Distribution Being a comfort decent or something bought because of motivation, Tiny Teddy scones are accessible in grocery stores, nearby goods, at the shops just as the school container. Instances of general stores and staple goods are Coles, Woolworths, IGA, Food Works, Flemings, BI-LO, Action Supermarkets and so forth (Coles 2011). The item is likewise accessible at certain service stations where really the offer of the great apparently has a weight. Being an item adored by kids most stores and grocery stores have Tiny Teddy as a thing to be sold as the brand has a decent picture and quality is offered in purchasing the item, which are characteristics that pull in a possible purchaser. Metallic Teddy is found on the center upper to lower or upper racks of practically all food stores. This reasons organizations attempt to show the item to the greatest to their crowd. 1. 4 Current Promotion A rnott? brand utilizes brilliant, melodic and quick advertisements to advance the Tiny Teddy bread rolls. The 2009 IGA/Arnott? s advancement comprised of purchasing 2 Arnott? s Tiny Teddy to enter a value withdrawal of $100, 000 (Lottos 2011). This advancement was affected in order to target guardians of children in purchasing the Arnott? s Tiny Teddy. Also, the 2010 various media advertisement was advancing the Tiny Teddy hu ndreds and thousands (Youtube 2010). The 4 SITUATION ANALYSIS/TARGET MARKET IDENTIFICATION promotion comprised of a gathering where children were moving and along were moving the 3 infinitesimal teddies included on the item bundling. One character of the Tiny Teddy dissipated the hundreds and thousands little snacks everywhere throughout the floor while opening when it was moving. The promotion was hostage in hues, music and cheerful dispositions. The message behind this advertisement is that you, kids, can keep the celebrating or the moving state of mind between your companions and you as long as there is as yet minuscule teddy snacks since it? s sure they will adore it. 2. 0 Segmentation 2. 1 Segmentation: Definition T he Australian market manages numerous purchasers who are not quite the same as one another. As customer needs shifts from individuals to individuals, at that point actually every purchaser or potential shopper is an individual market (Euromonitor International, 2010). Division isn't completed by advertisers, yet it happens normally based on the comparability in the intrigue level of every individual client. As a matter of fact advertisers use division as a device in distinguishing each extraordinary market. By and large, the gathering of clients and expected clients into littler and premium comparability bunches for a specific promoting recommendation, is called division (Kotler et al. 008, 228). Division can be grouped into these classes; segment division, geographic division, psychographic division and conduct division. Segment Segmentation-It is the categorisation of a market in bunches dependent on age, sex, family size, family-cycle stage, salary and occupation (Kotler et al. 2008, 230). Geographic Segmentation-This is the division of a market into topographical units, for example, areas, states, countries, districts and urban communities. For instance, compost maker Ocra from Australia portioned the market for its yield assurance items into geological units in order to all the more likely distribute the correct item to the correct area at the ideal time (Kotler et al. 2008, 230) Psychographic Segmentation-This sort of division helps in assessing a market dependent on way of life, social class or character (Market division, 2011). 5 SITUATION ANALYSIS/TARGET MARKET IDENTIFICATION Behavioral Segmentation-It is the division of a market based on client? information on, mentalities towards, utilizations and reactions for the item (Market Segmentation, 2011). 2. 2 Advantages of Segmentation to Current Product D G emographic Segmentation †As expressed beforehand, the segment division comprises of separating the market into gatherings old enough, sexual orientation, family size, familycycle stage, pay and occupation. This sort of division will empower advertisers of Tinny Teddy to all the more likely comprehend the marke t that request that specific item in Australia regarding their age gathering, where they can represent an image of precisely who to focus on, a such are kids and their folks. Furthermore, it will be simple again for advertisers to know the value their objective market are happy to pay essentially just by sorting their market into weight of earnings. Notices will be simpler to make as advertisers will realize who to target demographically. eographic division †As it is observable that this sort of division is identified with geographic components, it will be a preferred position to survey the land chances of the item as it will help them in choosing their objective market topographically as in certain nations, states or districts the purchasing conduct of a market fluctuates. This will explicitly diagram where the item ought to be sold the most or least, which implies that the circulation of the item is sorted out and exact which gives the organization less serious into appropriating an inappropriate sum or an inappropriate item or model to an inappropriate locale, nation or state. Geographic division additionally helps in deciding the size of the focused on showcase, along these lines driving different branches of the firm into deciding the amount of item to be made and its expenses and incomes. P ychographic Segmentation †The way of life, social class and character of the focused on crowd is resolved through this sort of division. It is significant for advertisers to know about variables as it will help them in the categorisation of their market. Ads will be focused on just to those individuals who believe that their way of life, character and social class are reflected through the brand, classification of items and the item itself. Knowing the way of life, character qualities and social class of one? s focused on 6 Circumstance ANALYSIS/TARGET MARKET IDENTIFICATION crowd improves the manner in which the promotion is p

Coral Divers Case Study Essay Example

Coral Divers Case Study Essay Example Coral Divers Case Study Paper Coral Divers Case Study Paper In the wake of researching Coral Divers industriously, I am enchanted to be recruited as an expert to assess Coral Divers vital circumstance. In view of my discoveries, I trust Coral Divers is in a diminishing condition of financials and decreasing serious position. Their total compensation is negative and expanding in 2005 through 2007. What's more, there is an absence of differentiators at Coral Divers, upsetting them from their opposition. The current issue is whether Coral Divers should take on a potential development procedure, which comprises of adding a family get-away part to their retreat, and an undertaking jumping viewpoint. This would empower them to take into account a more noteworthy assortment of individuals and permit expanded rivalry. Show 1. 1 Supplier Power * Minimal * Integrating vertically not likely * Service based Degree of Rivalry * High Competitive industry = Low returns on the grounds that the expense of rivalry is high * Tough economy = awful * Buyer Power * High * Amenities and administration significant * Low expense in looking at resorts Threat Of Substitutes * Vacations somewhere else doing different exercises is likely Threat Of New Entrants * High * Easy to open retreat To break down the business I will begin with a 5-powers investigation on the Scuba Diving Resort industry, appeared in display 1. 1. In view of the Five Forces Analysis, we can verify that the scuba jumper resort industry exists in a strongly serious market. It is a developing business sector in notoriety throughout the years and is proceeding to develop. Most jumpers run in age from 10 to 39. 80% of jumpers are instructed and have families. Plunging Resorts gain income from singular jumpers, family jumpers, convenience and luxuries, just as sorts of get-aways and jumps advertised. For this situation, convenience, comforts, and quality jumping trips is implies in fighting danger of new participants, and the level of competition. Watching out for costs for vacationers in the retreat is likewise basic. In light of the danger of substitutes and new contestants it is fundamental to minimize expenses for potential clients. It is significant Coral Divers continues checking costs, for example, downplaying luxuries, not under booking plunges, and keeping on-time flight tasks. Significant components in Coral Divers ebb and flow serious methodology include: * Small, non †swarmed vacationer resort Well respected * Safe and learned scuba plunging resort * Beachfront area While Coral Divers is as yet running 90% limit during the high season, this system isn't extremely clear, as Coral Divers essentially works fundamental business capacities to remain above water. System Coral Divers could take a shot at include: * Focus on Family Vacations using Rascals in Paradise * E mphasizing in family plunges and resort exercises * Adventure Diving * Shark Dives * Reef Dives * Wall Dives * Wreck Dives * Both Adventure and Family Vacations Neither Adventure or Family Vacations, proceeding with current methodology Also see Coral Divers’ business technique jewel in display 1. 2. Fields * Bahamas * Vacations Vehicles * Rascals in Paradise * Adventure Diving Exhibit 1. 2 Economic Logic * Cost control * Growing Margins Staging * Focused on plunging resort, moving gradually to family or potentially experience Differentiators * Small * Non-Crowded * Beachfront * Safe Knowledgeable Exhibit 1. 3 We can decide if Coral Divers current circumstance is sure or negative by survey a SWOT Analysis appeared in show 1. . In light of the SWOT investigation, Coral Divers has a genuinely alluring situation, as it has some quality. In any case, shortcomings and openings accessible give a lot of potential for Coral Divers to pick up piece of the overall industry. For this sit uation, a considerable lot of the shortcomings are the open doors accessible, and with accomplishment in circumstances battle dangers. Coral Divers execution to date is consistent. In view of monetary records gave, Coral Divers resources are gradually declining, and liabilities are expanding. This is assumingly because of expansion in the market and no expanded piece of the overall industry. Coral Divers incomes are additionally declining since 2005, I accept because of progressively serious markets and no solid differentiators. In the wake of breaking down the organization, plainly Coral Divers needs to utilize openings and reinforce their differentiators. Notwithstanding, it is basic to break down costs associated with new open doors contrasted with potential incomes. The options for Coral Divers incorporates: Alternative| Cost| Revenue Potential| Family Vacations/Rascals in Paradise| * $40,000 in redesigns on rooms * Children’s play structure = $15,000 * Babysitter = $7/hr @ 5 hrs/week = ~$2000/yr| * Return customer base * 90% every year * Higher costs for families * ~$1600 per family excursion * 90% rooms booked every week @ $3500 per unique family week= $18,900/week = $982,800/yr| Adventure Diving| * $10 per jump = shark plunge * Employee disheartened * $15,000 Chain mail suit| * Extra $50 per plunge per person| Both| * Large forthright cost| * Good long haul investment| Neither| * Differentiators in market| * None * Current operations| Show 1. 4 As an advisor to help survey Coral Divers procedure, I suggest that Coral Divers add the family get-away component to their business and use Rascals in Paradise. By including the Rascals Paradise, Coral Divers will have the option to support families all the more proficiently and without any problem. What's more, Coral Divers should include experience jumping once family relaxes is built up. This will make more buzz, movement, and explanation behind families to remain at Coral Divers. I prescribe this because of the absence of accomplishment Coral Divers has had previously. Since they have built up themselves, individuals will have the option to trust and need to utilize Coral Divers for family excursions and know there is information for experience jumping. We can make another market for family excursions and experience plunging by taking a gander at display 1. 4. Making New Markets Reduce * High expenses * Inconveniences Create/Add * Adventure Diving * Family Vacation well disposed Raise * Low expense * Good Service * Convenience for clients and families * More action happiness * Eliminate Distasteful help * Average retreat The strategy I would propose Coral Divers to take is to initially actualize Rascals in Paradise’s counseling administration and appointments program. Coral Divers should take on bundled and prepaid get-aways to give comfort to clients. Moreover, with Rascals experience, Coral Divers can use the forte help and return customer base. Higher incomes for the hotel in light of prepayment and bundled excursions are fundamental to t he achievement. After about a half year to a time of actualizing family excursions would propose Coral Divers to investigate how family traveling affected their income. In view of this outcome, I would recommend beginning to execute experience jumping. I would begin with one sort of experience for each month. Maybe offer just certain undertakings at specific occasions until every trip is aced without any defects. After every trip is tried and investigated, figure out which experiences get the most cash-flow and offer them all the more frequently. Fuse experience plunging into family bundles.

Illustrator Paper essays

Artist Paper papers Tomie dePaola is a well known childrens book writer that composes and delineates his own books. In spite of the fact that dePaola has many books composed and delineated by him, a large number of his books outlines are comparative. In an example of three of his books, Pancakes for Breakfast, Tom, and Strega Nonas Magic Lessons, his characters look particularly indistinguishable and his styles are comparative. In any case, there are a few components from each book that varies from one another. In each of the three books, dePaola utilizes a wide range of lines, rugged, straight, thick, flimsy, and delicate to do a few distinct things. Above all else, characters in every one of the 3 of his books are extremely straightforward. Their appearances and their feelings are communicated through straightforward lines and shapes. Despite the fact that they are not unpredictable, you can perceive what the characters are thinking and feeling essentially by taking a gander at how dePaola creates his lines. Second, in Pancakes for Breakfast, he utilized rough lines to show inclines and slopes and rugged lines to draw states of tree limbs. In Strega Nonas Magic Lessons, dePaola utilized a great deal of surprising lines on his characters. He worked admirably of demonstrating the characters all the more full body shapes through utilization of thrilling lines instead of straighter lines. Third, dePaola likewise utilizes his lines to make surface in Pancakes for Breakfast, yet less in Strega Nonas Magic Lessons and Tom. For instance, in Pancakes for Breakfast, he does a generally excellent activity of utilizing crosswise lines to show how animal dwellingplace dividers are finished, and he did a great activity of utilizing lines to show the unpleasant surface of feed in the horse shelter. In conclusion, in Strega Nona, dePaola utilizes milder lines and shadows to show profundity in his representations. In every one of the three of the books analyzed, dePaola utilizes a great deal of hues to connect with the youthful peruser. Be that as it may, each of the three books had diverse shading plans. For instance, in Strega Nona, he utilized a ton of blended hues. He utilized various shades of ... <!

The extent of bankers' awareness, attitude towards social enterprises Dissertation - 1

The degree of financiers' mindfulness, disposition towards social endeavors business modes and social ventures' capacity to attr - Dissertation Example Most definitely, they are two wellsprings of funds awards and non-awards. It is, notwithstanding, fascinating to take note of that dominant part of social ventures do fund their social exercises through awards gave by different government or non-government foundations. The portion of the awards gave by open organizations is a lot higher. At the end of the day, social endeavors do for the most part resort to government awards subsidizing for satisfying their social objectivities. (Anderson, Dees and Emerson, 2002; Guclu, Dees, and Anderson, 2002; Social ventures need to rely upon outside wellsprings of fund for satisfying their social targets as more often than not they are unequipped for creating enough incomes from their business exercises to back their social exercises (Dees, 1994). The all the more fascinating thing to take note of that is they don't depend much on non-awards fund as an outside wellspring of their money. Award reliance among social undertakings is very predominant regardless of whether awards force specific sort of limitation on their exercises (Anderson, Dees and Emerson, 2002; Alter, 2006). ... (Dees, 1994; Blau, 2005). Issue explanation obviously, prevalence of non-award funds like obligation account, value money and so on have expanded after some time among social endeavors. Many experienced social ventures are presently utilizing blended methodology of financing whether their joining award and non-award funds to back their social exercises. All things considered, non-award accounts are still less well known in correlation with award funds and henceforth, the issues that social undertaking face while utilizing awards despite everything continues and work as impediments in the way of acknowledgment of their objectives. (Wei-Skillern, Leonard, and Stevenson, 2007; Dees, 1994) There are sure purposes for less-reliance on non-award fund, especially loaning which is viewed as one of the most well-known wellsprings of money for any business endeavor. The supervisors and authors of social endeavors by and large case that customary moneylender like banks don't mindful of their un common needs and have a negative disposition identifying with the issue of stretching out credits to them. This case is mostly evident. From the perspective of a moneylender, especially of a broker, the progression of income and the limit of paying all the obligations with premium are the key components and rules for surveying the advance use of any association. Notwithstanding, reimbursing credit with interests is unquestionably a test for the chiefs of those endeavors that work so as to meet some social goals. (Dees, Emerson, and Economy, 2001; Blau, 2005) Since social enterprises’ operational goals are particular from those of regular business undertakings, the rules for surveying applications for advances ought not be same as

Up

Up On June 1 (where my last post left off) I hopped on a plane and left Boston for the summer. One fistfight later*, I landed in DC, fully resolved to pack every minute of the weekend with something awesome. No summer seconds to waste. *Not my own. While I waited for my connecting flight in New York, some guys decided to beat each other up in the main concourse, right in front of the departure gate boards. Maybe they were upset that their gate got moved? It was pretty dramatic; employees and passengers alike ran over to watch. Really, though? Fighting in an airport terminal? These people couldnt pick a better place for that? My friend Spencer picked me up from the airport. Our first stop: Walmart. Not exactly the best start for a pack every minute of the weekend with something awesome, but preparation was required for our various adventures. We bought (in order of decreasing importance) marshmallows, hot dogs, hot dog buns, a lighter + lighter fluid, and a sleeping bag. This is where we spent the night: This picture is misleading, because it makes it look like it was sunny, warm, and dry, all of which are absolutely false descriptions of the tent setup experience. It was pouring when we arrived. With a tarp, extra shirts, loud voices, and a robust sense of humor, we propped the car door open and used the tarp to ferry materials back and forth. When we finally got inside the tent, it was perfectly dry: success! And theres nothing quite like being inside a tent and listening to the rain try in vain to gain access to yourterrain. The next morning, Spencer dropped me off with my best friend from Middle School, Monica. She left London after 8th grade, and since then Ive only seen her twice, but both times it was like no time had passed at all; despite not keeping in touch that regularly, and despite growing up in entirely different countries and attending entirely different high schools and universities, with entirely different groups of friends, it seems that weve grown up in parallel. That afternoon was her older sisters graduation-from-the-Naval-Academy party. This made me feel unspeakably old, since I have a very strong memory of that same sisters graduation-from-eighth-grade party. Monica spent most of the party running around the room playing hostess, and I tagged along because I knew approximately six out of the hundred people present. Just as Monica and I started to reminisce about Middle School, when EVERYONE asked whether we were twins or sisters or cousins: Random family friend: Monica! How youve grown! Monica: Hello! Random family friend (to me): And you must bea first cousin? Me: Nope. Random family friend: Wait, really? Me: Yes. Random family friend: You and Monica look like TWINS! If I had four hands, I could show you the number of times this happened. The last instance: Random family friend: Monica! How youve grown! Monica: Hello! Random family friend (laughing): Oh, you two look like TWINS! Me: Haha, yeah, we get that a lot. Random family friend: I can imagine. Youre what, first cousins? Me (assuming that she was joking): HAHAHAHAHA! hah! haha! yeah! first cousins! Random family friend: Me: At this point, I realized she was serious. Me: NO! WHAT? NO! WERE NOT EVEN THE SAME ETHNICITY! For your reference: Thoughts? I think its the glasses/hair combination. Anyway, after lots of hugging, Monica and I parted ways and Spencer picked me up. Pictures describe what we did at 4am the next day better than I ever could. In case you havent figured out what this all means yet: a sunrise hot air balloon ride. 150,000 cubic feet of gas suspending five people above the ground for an hour and a half. In the afternoon, my post-finals pre-internship adventure was over Spencer drove me to Charlottesville, VA, where I am right now and where I will be until the middle of August. Ive been here for three and a half weeks. I spend my time with new friends instead of old friends, in an unfamiliar city instead of Boston or DC, but still with that resolve to treasure every summer second. That mindset makes the summer pass way  more slowly. My theory is that, this way, my brain has more to remember if I did the exact same thing every day for a week, seven days would blur together into one. Doing something new or different every day, whether that means adventuring around Charlottesville or riding a tube down a river or going out to eat or watching a new movie or reading a new book or just being goofy with friends, gifts me 7 full days of memories per week. Goal for each day: exercise your medial temporal lobe. Give it something to remember.

Annotated Bibliography on the Effects of Tourism in Hawaii - 3025 Words

Annotated Bibliography on the Effects of Tourism in Hawaii (Annotated Bibliography Sample) Content: Annotated Bibliography on the Effects of Tourism in HawaiiStudents NameDateBlackford, M. G., 2001, Fragile paradise: the impact of tourism on Maui, 1959-2000, Lawrence, University Press of Kansas. Blackfords book offers crucial insights into the state of tourism and the consequences it has had on the pristine island of Hawaii. Appropriately titled to underscore the precariousness of the once serene state, the book draws the attention of the reader to the once quiet habitat that is now buzzing with a sea of humanity it cannot serve. With the coming of commercial jets to the island and ensuing technological advancement, the four islands that make up the state have experienced tremendous development. First, the beautiful beaches and sugar plantations with slightly over 37,000 residents and tourists half that number in the 1950s has rapidly transformed within the last 50 years. The 727 square miles now hosts twice the number of residents plus more than 2 million annual vi sitors. Consequently, the beautiful beaches and plantations have been replaced with a sea of humanity and vehicles that barely move because of traffic jam. Moreover, increase of number of settlements has stretched the area beyond its limits and now areas largely inhabited by native people choke with sewage. The clustering of town and rural settlements has bred a crisis of overpopulation that now threatens the very existence of the island. Furthermore, the book details the rapid explosion of the tourism industry and the effect it has had on the island with a special focus on Maui as it is the tourism headquarters of the state. The economic question particularly, as presented by Blackford, is a complex one. While most of those in the hotel and entertainment sector especially ethnic Filipinos and urbane native Hawaiian, the boom has been a blessing. For most of the native people, the growth has brought about pain. Most personal accounts of people as captured in the book paint a gloomy picture of livelihood interference and the resultant traffic jam and sex commercialization that have become the hallmark of the new dispensation. The change in land use policy for instance has disconnected many from something they hold important in their lives. Access to water has become harder despite being surrounded by water. Additionally, electricity generation has come at a great environmental cause. The imminent completion of the Kahului Airport has contributed to further environmental degradation. Moreover, for most Hawaiians who feel the new development has sidelined them, the massive infrastructural development is likely to push them further to the periphery. Prominently, Blackfords book is relevant for various reasons important being its balanced approach to the subject. The book traces the history of the island and conjures an image of beauty and innocence. This helps the reader to link the past, present and future and feel how the changing dynamics have affected the peo ple. Importantly too, Blackford has been able to capture the concrete statistics without letting emotions get into the way as well as to integrate the emotions without letting data get into the way. Ultimately, this breathes life into the book and set it apart as an objective and balanced insight into the effects of tourism in Hawaii.Collins, L. D., Isaki, B., 2016,Tourism impacts West Maui. Lahaina, Hawai'I, North Beach-West Maui Benefit Fund. Amid all the glamour of Hawaii that has been the Island such a legendary destination for tourists; a lot is lost about how the state came to be. The hundreds of years before American capitalism visited the place, locals lived in a communal paradise where the economy and land were communal. A strong sense of togetherness bounded the people and beneath the physical beauty laid a deeper attractiveness. However, with the advent of American capitalism, the vast swathes of land that the natives had occupied since earliest memories were dispossess ed from them as individual land ownership became a norm. Before the natives could realize, their land was in the hands of foreigners and they could do nothing about it. Quickly forward to the present, the cruel history has been replaced with a thin veneer of a happy place where pleasure-seekers go to find happiness. The economy has expanded while pushing the natives further away from the benefits. Dispossessed of their land and means of economic production, most of what the world view as a booming industrial tourism is a symbol of historical injustice to many native Hawaiians. Probably because of the legal training and social justice activism background of the writer, the book might come across as somewhat irrelevant to the effects of tourism in Hawaii. However, it is its radical and refreshing tone that makes it particularly important in understanding the natives feelings and perceptions towards tourism in the state. Each of the nine essays in the book revolves around the issue of land and historical injustice. To many native Hawaiians, the sight of tourist hotels and resorts is a constant reminder of the injustice that was visited on them by foreigners who took over their land. To these natives, especially a majority of them who are outside the tourism industry, a reversion to their old serene life would be their favorable outcome. The modern property rights regime poses an inherent contradiction to the familiar arable and communal private ownership that characterized their lives. To the older people especially, they cannot comprehend why certain areas are restricted for tourists and visitors to their land are treated with more dignity than the local people. In Collins and Isakis book, tourism is a bitter pill to swallow for many especially as it relates to land. The book details account of people who bemoan the loss of the natural and rich environment that was their country. In West Maui for instance, the establishment of irrigation schemes diverted water f rom the agricultural practices that depended on it downstream. This had a negative impact on their economic life as it affected sugarcane production, their economic mainstay. The irrigation pads pose a health risk too as they provided breeding areas for mosquitoes and led to malaria infection. The books radical tone makes it relevant to the topic as it captures the feelings of most native Hawaiians.Darowski, Lukasz, Strilchuk, Jordan, Sorochuk, Jason, Provost, Casey, 2007, Negative Impact of Tourism on Hawaii Natives and Environment, Lethbridge Undergraduate Research Journal, vol. 1, no. 2, pp. 1.10. The article starts by noting the tremendous growth in tourism in Hawaii as a result of technology that has made it tremendously easy to travel far with ease in additional to traditional factors such as the warm climate and rich diversity that the Island offers. The industry has therefore bloomed into a billion dollar sector generating more than 10 billion annually. The income has gone i nto creating employment as well as generating the much needed revenue for government as well as income for the people. However, the economic benefits have been overshadowed by potential deleterious effects on Hawaii natives and the environment. The growth of the tourism industry has necessitated an increase of infrastructure which has inevitably come at the expense of the environment. The article argues that the doubling of the number of hotels rooms to more than 130,000 in the space of a decade from 1985 came at the expense of the rich fauna and flora that characterize the island. Additionally, the new development has brought about an increase in demand for energy again with potential environmental degradation. The article cites a report showing that more than half of the flora and fauna is now endangered and may disappear from the island in the next few decades. This will be a huge blow to Hawaii given that its major attraction is the rich plant and animal diversity. With the ups et of the ecosystem, lives will be put at risk. Another potential threat is the erosion of the rich Hawaiian culture. The article cites a report putting stating that practically all tourist resorts in the island are built on a culturally important site. Consequently, the traditional livelihoods of local people have been upset with cultural anthropologists arguing that the development could result into reduced meaning of life for the natives. Coupled with the increasing prostitution and the growth of sex tourism, Hawaiis culture hangs precariously between survival and extinction. The article is very relevant and useful as it captures the gist of the non-economic problems that Hawaii faces because of tourism. The writers combine an environmental and anthropological perspective to arrive at the credible conclusion that the current tourism trajectory in the island is unsustainable. Moreover, the article offers logical recommendations the most important ones being eco-tourism and increas ed protection for cultural heritage and sites. Importantly, the writers call for a unified approach bringing together the government, tourism stakeholders, and local communities to address environmental and cultural issues. A minor blip in the article is that it does not give the name or references where it derives certain information. For instance, the writers would have amplified their point regarding potential extinction of certain animal and plant species had they cited readily available evidence from UNEP and UNESCO. Despite the oversight, the specific points made are clear and uncontestable. The article is therefore relevant and appropriate in the study of effects of tourism in Hawaii.Shahzalal, Md, 2016, Positive and Negative Impacts of Tourism on Culture: A Critical Review of Examples from the Contemporary Literature, Journal of Tourism, Hospitality and Sports, vol. 20,...

Types of Plays in the Ancient Roman Theater