Social and Economic Changes in the Atlantic World Due to Contacts Among Western Europe, the Americas, and Africa. Essay

From 1492 to 1750, there were many changes in the Atlantic world that were both social and economic. This occurred because of the new contact among Western Europe, the Americas, and Africa. There were several social changes that took place in Western Europe, the Americas, and Africa due to their contacts with the Atlantic world. Also, within these three regions, there were several economic changes as well. By 1750, Western Europe came to dominate both the Americas and Africa socially and economically.There were many social changes involving these three regions. When Western Europe came into contact with the Atlantic world, it underwent many changes, both good and bad. The declining of prices was helpful because it allowed the Europeans to be able to pay less for the necessities that were needed for everyday living. Now they were able to comfortably afford it. The Europeans had more money, and more of what they wanted and needed without having to worry. The Western Europeans also had more access to goods because of the 13 colonies.The colonies allowed them to obtain more necessary crops and foods that they needed to sustain a healthy lifestyle for themselves, and for their families. Industrialization was another social change, but this had more of a negative impact. Cities became overcrowded, which led to copious amounts of people living there. This is never helpful for society. The Americas contact with the Atlantic world led to several social changes. The Spanish conquistador Cortes invaded and conquered the Aztec Empire in 1519.Pizarro conquered the Incan Empire in 1532. When the Europeans invaded the New World it caused the religion of the native people to change drastically. Their religion became Christianity. The Bible was taught amongst all schools. This had an impact on all the children’s education in the Americas. They grew up learning the ways and faith of Christianity. Therefore, generations to come would grow up Christian. Source Cited: http:/ /www. antiessays. com/free-essays/341484. html

A Separate Peace-John Knowles Essay

The novel A Separate Peace is a story about two best friends, Gene and Phineas (Finny), who both attend the Devon school in New Hampshire in 1942. Gene Forrester is an intellectual, confined, straight-laced seventeen year old, while Finny is an athletic free-spirit who isn’t afraid to say what he thinks and is admired by everyone. The story is a flashback in which Gene recalls his fears and insecurities during the midst of the Second World War at the Devon school. Out of jealousy and the fear that Finny is trying to sabotage his studies, Gene shakes a tree branch that they were both standing on, and Finny falls out of the tree and shatters his leg. It is at that point where their relationship changes into more of a codependency which leads to them developing their own individual identities by living within their own illusion that World War II is a mere conspiracy. Finny dies suddenly during the operation on his broken leg , but Gene doesn’t cry. He deals with the tragic news with a sort of tranquility because he believes that he is a part of Finny. Gene reflects on the constant enmity which takes over the present youth, and he believes only Finny was immune to this plague. A Separate Peace is a novel that criticizes society, based on a romantic point of view of human nature. Firstly, Gene’s aggressive nature is being nurtured by societies preoccupation with competition, inner-enemies, and power. Contrasting to Gene, Finny has a natural goodness about him that has not been corrupted by society. Lastly, the Devon school is a symbol of rivalry and competitiveness of the world, which has produced a devastating war on a much larger scale. Gene Forrester is the narrator of the novel, telling the story as a flashback on his youthful days at Devon. He is the source of all the reader’s information, but is somewhat an unreliable source, regarding his insights into his actions and motivations. We see that he has an aggressive nature about him which has been nurtured by societies preoccupation with competition, inner-enemies, and power. We first meet him as an adult, therefore we immediately assume a sort of maturity and wisdom about him and his memories at Devon. The adult Gene is, in reality, still the same as the adolescent Gene in terms of fears and security. He sees the Devon buildings as â€Å"defensive† then â€Å"exhausted†(3) which is a representation of himself as an adult. We see that nothing has changed over the years, not the school, and most importantly, not himself. After the accident, him and Finny lived in codependency. Finny lived through Gene. As the reader, we see that by Gene’s actions by equalizing them and becoming at the same level may have been deliberate, even though it seemed like an accident to everyone else. The fact that Gene shook the tree had stemmed from a deep personal desire to lose his identity, and himself in another. This is represented when he puts on Finny’s clothes and sees that he looks just like him. He feels strangely peaceful. This symbolizes Gene’s own desire to leave himself and become Finny, for he is his own â€Å"war† yet also his love. The accident causes his feeling of resentment and fear to be overcome by devotion to Finny. We see this inner-war develop as he continuously tries to make peace and apologize to Finny, an only then can he forgive himself. The shaking of the tree stirred up an unconscious impulse that sets the chain of events leading to Finny’s death, making Gene the killer and destroyer of the one thing he loved. He is his own enemy, and the destroyer of himself, because he felt that he and Finny were the same person. That is why he didn’t cry at the funeral, because â€Å"[he] could not escape a feeling that it was [his] own funeral, and you do not cry in that case†(186). We see here that he has a tendency to mix love and hate, which is practiced as a habit by society. His action in the tree is also an instinct, which is based on a primitive aggression, defensiveness and rivalry which is the side of human nature that is being nurtured by society. Gene symbolizes the narrow, confined, sort of paranoid world that surrounds humanity. He always leans towards the rules that are set. When Finny wants to go to the beach, Gene creates a scenario in his head that Finny is trying to sabotage his studies, and from there, descends into darkness. This fear of his is, in actuality, a defensive anxiety which finds a potential threat in everyone. This is shown when he says â€Å"I was used to finding something deadly in things†¦ and if it wasn’t there then I put it there myself. â€Å"(92) He us unable to let up his defenses because he sees the enemy everywhere, but the enemy is himself. Society teaches the boys to develop a particular frame of mind that creates an enemy wherever they see a potential threat. This defense mechanism only creates inner-enemies, and it is what corrupts the youth. On the opposite end of the spectrum, Finny has a natural goodness about him that has not been corrupted by society. Finny’s character is seen through the eyes of Gene, therefore his perception of Finny is significant. He is able to talk his way out of any situation which, according to Gene, is rare among humans. He has a â€Å"calm ignorance of the rules with a winning urge to be good†(16). His hypnotic charisma shows just how different he is from the other characters by his element of goodness and innocence. He is so different because he operates outside the world of rules and authority, which he considers to be â€Å"a necessary evil†(11), which in terms means that the rules are made to be broken. He is the essence of careless peace in humanity which is so rare. Yet, while he constantly tests the limits of authority, he neither seeks to be victorious, nor be defeated. This is represented in the game of Blitzball, where everyone furiously competes but no one wins, and this perfectly demonstrates Finny’s attitude towards life. Another example of this is when he broke the swimming record. He simply wanted to â€Å"see if [he] could do it†(35), and Gene calls him â€Å"too good to be true†(36), which shows how Gene and the other boys may view innocence and freedom. They are uncomfortable with people showing sincere emotions(40), and they see the enemy everywhere. Finny has â€Å"a simple unregulated friendliness†(15) which has to do with a more profound wisdom and goodness regarding other human beings. Just like he doesn’t see life as winners and losers, he also thinks the best of people, and no one is an enemy in his eyes. His assumptions that the world is friendly make him unique. For example, Gene believes that society creates enemies where they do not exist, but Finny’s inability to see others as evil or hostile is his strength and weakness. His blindness of Gene’s dark motives create dangerous situations in their codependent relationship, and he never imagines that Gene’s feelings for him are not as true as his feelings for Gene. He inspires Gene in loyalty but also jealousy by his charismatic personality. He assumes that everyone thinks like he does, therefore he acts with himself and Gene in mind, doing whatever he pleases. His care-free attitude is what triggers Gene’s resentment and Finny, aware of only himself, never picks up on Gene’s darkness. He â€Å"was the essence of this careless peace†(16), being the one who facilitates most of the boy’s fun throughout the school year. While they are all caught up with the war and striving for themselves to one-up each other, Finny creates a protective bubble around them to shield them from growing up. His tendency to have fun and be care-free is an indication that there is a streak of decency in human nature, but this basic innocence also makes him vulnerable to those unlike himself. The Devon school is a symbol of rivalry and competitiveness of the real world, which has produced a devastating war. In the beginning of the novel when Gene is an adult, he revisits the school. He sees the â€Å"contentious harmony†(4) of the buildings, which is an oxymoron because it reflects the idea of rivalry. It tells us that the school buildings are â€Å"perpendicular† and â€Å"straight-laced†, and represent the world of order and rules. This harmony of the buildings is a trick of architecture. In reality, Devon represents a world of rivalry, competition and one-upmanship practiced by the students as a habit. The school is simply a symbol of the world on a much larger scale, where competition has produced a war. Seeing others as enemies is common in both the school and society. Everyone but Finny is â€Å"pitted violently against something in the world around them†(196). This something around them is Devon, being their main influence to see everyone as a potential threat. The Devon school is a â€Å"jungle† of a boys’ school(45), where hostility and aggression on a smaller scale lead to war on a much larger scale. Their practiced rivalry is mentioned when Gene states that â€Å"there were few relationships among [them] at Devon not based on rivalry†(37). The seasons at the school also represent a change and transformation in the boys. The summer session at Devon is a time of freedom, where the teachers allow Finny’s hypnotic personality to get away with whatever he pleases. The session symbolizes youth and innocence, which in turn comes to an end when Finny falls from the tree. This event marks the beginning of the winter session, where the atmosphere is sombre and dark, filled with discipline and work. It represents adulthood and war approaching them, and becomes a more predominant feature throughout the course of the novel. The transition from the summer to the winter session embodies societies shift from a care-free nature, to a darker, more mature one. We don’t see Finny transition because he is unable to face adulthood and dies, thus never entering into the school’s new mode of existence. As he reflects on his time at Devon, Gene explains that he â€Å"was on active duty all [the] time at school; [he] killed [his] enemy there†(196). This suggests that everyone is battling an ongoing war with themselves, seeking an enemy fight. The school is merely a battleground on a smaller scale, but still has the same effect. Finny’s innocence caused him to oversee these notions of war and enmity, which lead to his death. In the other case, Gene had an ongoing war with himself, and/or Finny. In either case, it demonstrates Finny’s inability to cope with betrayal. He is the lone character in the novel that doesn’t undergo the school’s strong influence on the boys, that prepare them for the war they have to fight after graduation. The role society plays on the school and the boys is their main influence for their actions. The novel criticizes society based on a romantic view of human nature, and this nature has been explored in many ways. Gene’s inner savage and aggressiveness had been nurtured by societies preoccupation with competition, territory and power. Finny’s natural goodness has not been corrupted by society, but his innocence caused him to blur admiration with jealousy lead to his death. Finally, the Devon school is the main symbol or rivalry in the novel, which represents the war on a much smaller scale than the war in reality. The natural paranoia of the human race leads one to seek an enemy wherever they may see a potential threat, and this leads to destruction and inner-enemies in the end.

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You need talent, luck, and persistence. Pick any two if you want to be successful. Whether you are a basketball coach or player, you can reach your (realistic) goals and achieve a high level of success with Just two of those three. Don't believe me? Let's take a look†¦ Talent To some degree, what most people refer to as talent, Is nothing more than passion. If you love to do something†¦ you will do it every chance you can. And the more you do it, the better you get.Now obviously there are several uncontrollable factors that determine someone's ultimate talent and success on the basketball court (height, athleticism, etc. ), but in many instances, talent comes from non-stop, obsessive practice. I have never met a lethal shooter who didn't practice all of the time†¦ who dldnt shoot thousands and thousands of shots every single week. Being a talented shooter is 100% controllable. There is no debate that Kevin Durant was born with numerous physical gifts. But so are a lot of people.So how come KD Is an NBA All-Star and 3-tlme NBA leading scorer nd other 69†³ guys never get chance to play past college? Because KD has an unparalleled passion for basketball and he works on his craft every single day. The same can be said for Grelvls Vasquez of the New Orleans Hornets. I met Grelvls the day he got to the united States (from Venezuela) in 2005. He spoke very little English and weighed 150 lbs. Now he plays in the NBA. How is that possible? He made himself talented by working on his game every single day. Same goes for coaching.Who are some of the most talented coaches in college basketball? Coach K? Tom Izzo? Do you have any idea how much time and effort those guys have put into their coaching skill sets? They love the game of basketball and work relentlessly at becoming the best they can be. Talent is the ability to make the most of what you have with where you are. Luck Honestly, I don't believe in luck. I think unsuccessful people use luck as an e xcuse I believe luck is when preparation meets opportunity. I love the quote, â€Å"the harder you work, the luckier you get. There is so much truth to that statement. So that means, in rder to be lucky, you need to be well prepared when opportunity knocks. Do you even know how to prepare? Players, what do your daily workouts consist of? Do you Just Jack up 300 shots or do you take game shots, from game spots, at game speeds? Do you practice ball handling drills looking down at the ball or do you force yourself to look up (even though you may lose the ball initially)? Do you visualize a defender in front of you when making moves to the basket or do you Just do the drill?Do you have a solid strength & conditioning foundation or do you Just play pick-up? Equally important, are you a great teammate? Are you the type of player other players like to play with and coaches like to coach? Trust me†¦ you'll be a lot luckier if you are! Coaches, do you Just study the X's and O's or do y ou work on communication and leadership? Do you put all of your focus on your out-of-bounds plays or do you spend time learning how to most effectively communicate wltn every memoer 0T your program? Do you relnTorce great work habits with your players 365 days a year?Do you read, watch film, and network with other coaches? I realize many resources cost money†¦ camps, clinics, DVDs, and trainers, which can me a limiting factor for some. However there are numerous resources that don't (like this blog or my YouTube channel). Find them. Use them. If you want to be lucky, you need â€Å"to be in the right place at the right time. † Instead of waiting for that to happen, you need to make an effort to create real value in every place you go and every person you come in contact with. When opportunity knocks, will you be prepared to answer?Persistence This one is pretty obvious. Don't give up on anything you cant go a day without thinking about it. Never quit. Keep practicing. Ke ep working. Most people think they are persistent, but in reality, they give up after a couple of â€Å"no's† or a few minor failures. Be too stubborn to quit. Don't be so pigheaded you won't try to new approaches or make adjustments along the way†¦ Just don't quit. Ever. My twin sons, Luke ; Jack, are 2 h years old. They have an unyielding persistence. They don't stop until they get what they want! They are relentless and they don't take no for answer.While that has certainly caused me some grey hairs, I hope it is a quality they never out grow. If they apply the same persistence to the game of basketball as they do to wanting to be fed†¦ they will indeed be McDonalds All-Americans in 2028! Bottom line is this. If you want to be successful, on the court, or in anything in life.

Assesment 2 Coursework Example | Topics and Well Written Essays - 1500 words

Assesment 2 - Coursework Example In a market economy the price system automatically acts as a rationing instrument. With the help of the diagram given above we can easily explain the determination of market price and at the given demand and supply functions and the system will not allow either of the agents to exploit other. The horizontal and vertical axes measure quantity and price respectively. D is the market demand curve showing the one to one correspondence between price and market demand. S is the market supply curve that reflects the producers’ behaviour. S is nothing but the one to one correspondence between market price and supply of it. Equilibrium is achieved at point E where market demand equals market supply. The equilibrium level of price is OP* and quantity is OQ*. Now we consider that producers want to exploit the consumers by charging higher price. What will be the impact$2 Let’s consider that the producer charges new price OP**. At that price level the producers will be willing to supply OQ** amount of output while the consumers are willing to purchase OQd amount of the product. Hence at price OP** the market will face excess demand to the extent AB. This excess demand would cause a downward pressure on price as the producers have the unsold stock in the hand. Price fall would be followed by contraction in supply (movement from B to E) and extension in demand (movement from A to E). This process is continued unless the previous equilibrium is achieved. Here automatic adjustment of price will control the quantity in the market. To answer the aforesaid question we need to know what wealth is. Generally wealth can be defined as something that can generate income or can satisfy human wants. Wealth must be measurable tangible, transferable and scarce in nature. When the goods are produced through the production process it adds to the stock of wealth of the nation. As good is measurable, tangible

Research, design and write a journalistic piece Essay

Research, design and write a journalistic piece - Essay Example Anorexia is serious and the accusation is even more so. This makes an objective review of the facts for determination of innocence or guilt an important responsibility. The fashion industry and media shape societal perceptions of beauty, further functioning to influence self-image. Fashion models are invariably thin and, from the purely medical point of view, unhealthily so. Yet, rather than draw attention to this fact, the media acclaims the beauty of these models and upholds them as the ultimate personification of the ideal. The consequences, as Tierney (2001) explains is that the more impressionable of the young girls and women unquestioningly accept the unrealistic images of beauty propagated by the media as the absolute criteria of beauty and try to attain the ideal. The media has equated beauty with thinness and society has unquestionably accepted the correlation between the two. Given the considerable emphasis which society, which almost every single individual within, places on beauty, it is hardly surprising the countless women are striving towards the attainment of that ideal. The problem with doing so, as Thompson (1990) points out is that the ideal, as propagated by the media and the fashion industry, is twenty percent below the weight which science has defined as the healthy minimum.

Business Analysis Essay Example | Topics and Well Written Essays - 500 words

Business Analysis - Essay Example Cultural norms influence consumer buying behavior. For instance Chinese culture does not associate kitchen utensil with status symbol. Dishwashers in this country are often viewed as a problem creator, encompassing high costs. Hence the business strategy for this product needs to be inclined towards establishing a strong market position (Pringle, 2008). There is desirable percentage of individuals who belong to middle income group in China. Market penetration strategy shall be most suitable for this particular business idea. Low cost products with superior quality are expected to acquire wider base of customers. Segmentation, targeting and positioning are essential components when it comes to trading in foreign markets. Dishwashers are not a necessity in China. Segmentation for this product will be based on demographic factors such as gender and income group. The main target market for the product would be females, specifically housewives. They might understand the need for this product in terms of making their tasks simpler. Middle income group shall be targeted since product price would be low in initial stages of product launch. Positioning statement of the product will be – ‘an affordable cleaning power at doorstep’. This form of positioning clearly reveals that a product which is not a necessity can still prove to be beneficial for living beings (Wintzer, 2007). Market positioning of dishwashers will be aligned with the concept of low cost and high quality. Global marketing strategy is highly dependent on characteristics of customers. It can be stated that marketing mix elements revolves around customer’s needs in context of foreign market. The four P’s of marketing mix such as product, price, place and promotion shall outline marketing strategy of dishwashers in Chinese market. Product is an innovative mechanical device which cleans dishes or utensils in least time possible. Branded dishwashers are sold at 2174 Yuan or $350 via

SARS Treatment Methods Research Paper Example | Topics and Well Written Essays - 3250 words

SARS Treatment Methods - Research Paper Example Since SARS is almost impossible to extinguish from the face of the planet Earth, the fear of this disease has existed since it first appeared among the populations in 2003, making it a powerful weapon against the fearful populations that never truly goes away. The primary source comes from the American Medical Association (AMA). AMA collects data on disease outbreaks, as well as research and activism related to health (AMAa). Its mission and guiding principles focus on the belief that a corporate association can promote ethical approaches to patients, further innovations in the field, and set standards for other physicians and medical students, among other things (AMAb). It also acts as support to physicians on legal issues by providing information on antitrust laws and physician payment filing (AMAc). The AMA website contains 64 different sources on the word â€Å"SARS† (AMAd). Resources range from definitions of the disease, to clinician infections and health system preparedness (AMAd). Information through articles is provided on international SARS outbreaks as well (AMAd). AMA provides links to other organizations, such as the World Health Organization (WHO). AMA also focuses on other infectious diseases. Besides SARS, AMA also provides information on â€Å"tuberculosis, influenza, viral hepatitis, HIV/AIDS, bloodborne and foodborne pathogens †¦ allergies, meningitis and many others† (AMAe). Information provided comes in form of â€Å"extensive reports, fact sheets, toolkits and links to then latest research† (AMAe). ... 2003 Detection and Responses to SARS In November 2002, SARS contagions began in Foshan City (Kaufman 53 - 54). This city is located in the South of China, where large numbers of pigs and chickens live in close proximity to humans (Kaufman 54). Thus, this area is known for virus mutations and disease outbreaks among humans (Kaufman 54). Symptoms of SARS are similar to flu. According to the Center for Disease Control and Prevention (CDC), symptoms start with an increased bodily temperature above 38 Celsius degrees (1). Other symptoms might follow: bone ache, headache, and feeling of discomfort, diarrhea, dry cough and finally, pneumonia (CDC 1). However, China, unlike other countries, attempted to hide SARS outbreaks. As the outbreaks set in, the Chinese government covered them up, thus allowing the infected to travel abroad and infect more persons (Kaufman 54). As a result, the contagion became global, instead of being only isolated to a few areas in China. By January 2003, when autho rities were secretly notified, disease had spread across the entire region. However, the public was still kept unaware (Kaufman 54). According to Kaufman, the justification for secrecy lies in the fact that pneumonia was not required to be reported to the public (54). WHO acted a few months later. According to Bloom, one of the top WHO infectious disease specialists was infected by SARS in March of 2003 in Hanoi (701). The specialist died. Rumors spread about additional contagions in China (Bloom 701). Once WHO was alerted by a health computer logarithm, on February 11 the Chinese authorities reported the epidemic (Kaufman 55). It was in April that WHO was allowed to access the area (Kaufman

American Business History Essay Example | Topics and Well Written Essays - 750 words

American Business History - Essay Example Professionalism ensued and caused the struggle to narrow down the social divide in terms of equality that was now prevailing against women. The expansion of this trading by reaching new geographical terrains due to the demand of the end products that was coupled by improved transportation links in the world, saw it advancement to the present global form of business corporations. In this recent stage of business evolution in America, women have started coming out of the lime light and are starting to be appreciated again in the business community. During the early times, before the eighteenth century in America, where the household economy was in effect, women and men worked hand in hand. They shared the same energy and responsibility in maintaining their business. This exhibited a high level of equity and equality in the performance of their tasks as they were not biased in terms of gender. However, women were like a sole property to the women once they entered marriage, and therefore had little command of decisions. The advent of industrialization forced women to accustom themselves with domestic ideals. Their importance became insignificant and thus, resistance became inevitable and many women who could not embrace this idea had a rough time in trying to adjust. In an exemplary situation in Illinois, it is noted that not all white women agreed to the domestic status that was being imposed on them due to the encroachment and establishment of separate spheres. Researchers have since established that quite a number of women who had established themselves in Illinois ignored the idea of civilizing the wilderness via domestic work. Many of these settlers had migrated from the rural South, where they had not seen themselves entangled in the wider economic 'metamorphosis' that provided the grounds for division of labor and the formation of divided spheres. (Wilson, Douglas, 1998) Importance of the Early American Woman in Business Women were very important to the business of the early America. Albeit their major role which was domestic, the early American women were serious business people let alone investors. It is noted for example in Boston that, about five of the eight major seed retailers where women during the early 1770s. married women of the time were describe as "deputy husbands" because they were left with the responsibility of taking care of their husbands' enterprises while they were away which was often some long time. The example Elizabeth Meredith of Philadelphia and her hard work in the financial sector of America reveals the enormous importance that was accorded to women that led to the growth of the present America. She was the wife to Jonathan Meredith, a tanner too by profession. Meredith controlled the tannery company's account books, negotiated for money for the company's running, collected debts, and contracted with workers, suppliers, and customers. (Branson, 1996) The early American women even if not married or widowed were very industrious in the financial field and many of them could be found in the heal care field, authors, tailors, cobblers, brewers among a multitude of other professions. This was because no legalities were imposed on them to restrict them to domestic work. However, certain aspects of their existence with respect to the ideology of the divided sphere caused a reduction in domestic routines to a new form of leisure and hence sought to diminish the economic and

Failure Mode Avoidance- How to design and avoid failure Essay

Failure Mode Avoidance- How to design and avoid failure - Essay Example In that line of design, engineers are able to come up with design optimization method. These methods are combined with the present technology of low-cycle fatigue, which is applied in the durability characteristic of a vehicle. This requires skillful integration of computational tools and methodologies in a car dynamics. This includes fatigue strain life evaluation, finite factors simulations and prediction techniques. The analyses of these car safety elements are important in attaining car performance of critical design in complex system. To address the problem, metal model and the slide bar process are used. In regards to Failure Mode Avoidance approach, the model and process permit the engineering group to uncover and avoid potential wheel or tire and driveline noise vibration and harshness failure modes. In the early development of the product, the team can identify and control noise factor system and decrease system level effects and avoid potential failures of noise vibration h arshness by developing appropriate countermeasures. To create a failure mode avoidance one needs to understand when and the reasons for creating potential failure modes. The aim of this paper is to understand the reason for creating better failure mode avoidance in cars. This paper focuses on the study of eleven customers and the problems they faced related with reliability in an automobile company. The interviews were done using open-ended questions that enabled the interviewees give a description of their experiences and views. The interviews took between one and two hours and secondary data collected. The case analyses all problems related to the customers meaning the failures were seen after the car was in the market. Most of the failure modes formed during the early development stages of the cars. The failure modes that affected the customers formed during the selection phase and

Party Press Essay Example | Topics and Well Written Essays - 1500 words

Party Press - Essay Example Mass media refers to the transfer of knowledge and information to an unlimited mass audience. Phones or cell phones may not usually be considered as a mass medium; this is because telephones are the device meant for only two way communication between two or more than two people. Previously there have been only six categories of mass media; that is, Print, Recordings, Cinemas, Radio, Television and the Internet. Now a new category has been introduced in the mass media, which are cell phones. Cell phones are now being considered as the seventh mass media channel; also called as digital media. Cell phones are the only mass media that are always carried by the user. They also provide nearly 100% accuracy regarding the audience and that every content that has ever passed through the device could be traced back; whether it is calls, messages, or any other media content such as movies, videos, or music. In ancient times the Church was the sole source of information for the people. The Churc h had the complete power over the minds of the citizens and was very powerful. They were the ones responsible to disintegrate the information in whatever form and style that suits them. After the Gutenberg’s invention of metal movable type, books became widely available. They were then the source of knowledge and information. ... The 1960s saw the first innovation in the form of open reel audio tapes; then came the C-cassettes and music cartridges in the 1970s and later in 1990s the MP3 files were the new digital storage medium for music. The records were not only limited to music storage but also provided storage for videos and movies. In the 1970s, movies started appearing in video cassettes. Later recording also expanded to include categories such as computer programs, video games and TV shows. Due to these advancements the music industry also evolved to include the pop music, besides the orchestra. Cinemas were introduced in the 1910s as the third mass media channel. Watching a movie in cinemas is an exhilarating experience for many. Movies were the first mass media that involved moving images and pictures. The visual effect they created was unmatched by any other mass media. At first movies were thought as means that could diminish the value of books. But this was not the case. Some of the best sellers w ere converted into movies, while in other cases the best of the Hollywood movies were written in print. Not only books and novels, but comics were also made into super-hit films, such as Superman, Batman, and Spiderman etc. The radio became the next mass media. With the invention of radio, came a concept of broadcast schedule and audience were required to listen to the shows when they were aired, and not just as they wished; as was the case in all the previous mass medias. It became the channel for commercial communication and brought its audience a wide range consisting of news, information, dramas, music, debate etc. Radio first brought the concept of breaking news; disseminating news and information as it is happening. Radios were sustained by

Life Transitions Counseling Essay Example for Free

Life Transitions Counseling Essay A detailed and very interesting research about the problems of classifying, analyzing and coping with life transitions in our life, was written by Lawrence Brammer, Ph.D., who is Professor Emeritus of Counselor Education at the University of Washington in Seattle. This work was published by the Educational Resource Information Center.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In his research L. Brammer introduces the concept of life transitions and presents the most common types of such transitions. After that he addresses to three theoretical models of life transitions, which are supported by tips on counseling them. And in the end of the article the author presents some attitudes and skills necessary for successful coping with changes and life transitions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The author defines transition as a sudden and fundamental life change, which brings certain disconnection with the past. He classifies the transitions as positive and negative (painful and tragic) in respect to human reaction, as voluntary and involuntary by human factor of the cause, and as on-time and off-time transitions by expectations. Also, he defines developmental, social and political changes among the transitions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to this research, there are three ways of human perception of life transitions. These approaches are based on the developments of other specialists in this field. The first approach was suggested by Bridges (1980), who offered using metaphors from classic literature when describing life transitions.   Counseling approach in such case can be focused on encouraging people to look for some meaningful metaphors when managing with their life transitions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The second concept is called Social Interaction Model, which was created by Schlossberg (1984). This specialist offers to consider social and personal characteristics of an individual when coping with life transitions, like age, maturity, sensibility to stresses, etc. According to this model, the counseling approach will concentrate on analyzing the impact of transition on the person and looking for the inner and outer resources, which would help the person to cope with the situation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     The third model is called Predictable Overlapping Stages, which was created by the author himself, using the works of Kubler-Ross, Parkes and Hopson. This model presents the development of human perception of hard life transitions, like sudden death of a close person, etc. The author states that there are some stages, which any person experiences when coping with a hard life transition. Firstly, there are initial feelings of confusion, discomfort and shock, followed by the stages of denial and fantasy, then very long process of mood stabilization comes, which is accompanied with depressions, mood disorders, and then one or another level or recovery comes. Counseling in this case is also focused on determination, on which stage the person is now.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the end of the research there are some concepts about coping attitude and skills, which are mostly based on the developments in psychological literature. The author states that coping with life transitions is self-initiated problem solving, which requires development of proper and satisfactory coping resource. Also, the author offers some directions, which can be effective for creating the concept of recovery when coping with life transitions. Those are: creating support networks, cognitive reframing, analyzing personal stress responses, etc.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This research is very constructive and useful; it reveals some interesting theoretical information about view on life transitions and the ways of coping with them. The author suggests studying the problem more thoroughly, and in the conclusion he directs the readers into the most important field of studying life transitions: learning more about particular human personalities, about ourselves and our surrounding.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Maybe the only disadvantage of this research is the absence of more practical information on coping with life transitions. Other numerous researches introduce mental (acknowledging the problem, looking for some positive sides, fighting with anxiety and depressions, etc.) and physical (doing exercises, interacting with other people, paying attention on nutrition, etc) tips, which can be very helpful in our daily activity when managing with transitions. Besides, the majority of life transitions is connected with stresses, so coping with life transitions frequently becomes coping with stress. It is also important point, which had to receive more attention from the author of this research. But in any way, the work of Laurence Brammer is very useful, especially for students and specialists, who are interested in studying the perception of life transitions and stresses by human psychology. Bibliography:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Brammer, L. M. (2001). Coping with Life Transitions. Educational Resourse Information Center. ERIC Digest. ED350527. Retrieved December 1, 2005, from http://www.mental-health-matters.com/articles/article.php?artID=399.

Controversial Role of Marine Protected Areas in Fisheries Management Essay Example for Free

Controversial Role of Marine Protected Areas in Fisheries Management Essay Marine protected areas (MPA) refer to the zones in which human activity has been placed under some restrictions for protection and restoration of the natural environment, its surrounding waters and the occupant ecosystems, and any cultural or historical resources that may require preservation or management. They play a dominant role in protecting marine biodiversity, ecosystem function and sustaining healthy coastal communities. MPA is relevant to biodiversity and scale, legal and compliance, and socio-culture (IUCN amp; UNEP-WCMC, 2010). It is a site-scale unit that is essential for conservation of marine biodiversity and maintenance of productivity of oceans. Also, the protection of MPA is integrated into various policies and environmental safeguards of international financial institutions. Besides, MPAs are recognized as traditional practices, cultural values, rights and involvement of local/indigenous communities in protection, use and management. This essay focuses on controversy surrounding MPAs. It discusses the direct benefits of marine protected areas, followed by the reasons why commercial and recreational fishers are against the designation of MPAs. Last, it proceeds with a personal judgement on the role and relevance of marine reserves with the case of Phoenix Islands Protected Area. Section 2 Marine protected areas have brought a number of direct benefits in terms of biological diversity, fisheries, science, recreation and tourism, and education. * Biological diversity MPA mitigate or even avoid risks of diversity loss by providing refuges for species and protects their habitats that support their livelihood without human disturbance. It also facilitates the protection of unique, endemic, rare, and threatened species over a fragmented habitat (Fisheries and Oceans Canada 2011). * Fisheries MPAs have improved fish catch and led to stable catch levels. The species are able to spawn or to produce eggs and grow to adults in ‘no-take’ reserves. Also, increasing abundance moves to neighboring areas resulting from the spillover effect. The migration contributes to productive stocks adjacent to marine protected areas. * Science MPAs have created undisturbed locations free from exploited uses for scientific studies with enormous research potential. Fishery biologists believe that protected zones can be used as controls to monitor and study the recovery of fish populations (Sanchirico 2000). * Recreation amp; tourism Well managed marine protected areas have attracted thousands of visitors to view abundant marine life from observatories, with glass-bottomed boats, by snorkeling or scuba diving (Kenchington, Ward amp; Hegerl, 2003). The establishment of marine reserves opens new opportunities for local economy as tourist attractions. * Education The protected zones offer people opportunities to observe undisturbed marine species. They pass on the values of MPAs to the community with understanding and demand for sustainable management of their marine environments (Kenchington, Ward amp; Hegerl, 2003). Section 3 Marine protected areas are used as a tool for fisheries management. These areas have brought both benefits and costs to fisheries management. On one hand, the closed areas offer a hedge against management errors by improving the long term management of fisheries. On the other hand, they raise management costs of additional monitoring and enforcement, or even utilization of new technology. However, there remain some management uncertainties. The long run success of MPAs is uncertain in controlling effort because fishers internalize the social cost of their activities and concentration of fishing effort moves to unprotected areas. Moreover, the openness of marine environments and the susceptibility to broad oceanographic shocks make the protected zones likely to be responsive to external factors (Sanchirico 2000). Lack of enforcement and monitoring of these areas will also call into doubt that they are effective hedges. Additionally, the overall impact is unclear with few empirical results on the protected areas and unprotected. Because of uncertain fisheries management, commercial and recreational fishers often do not support the designation of marine protected areas. For one reason, fishers are sometimes displaced from their traditional fishing grounds to the remaining non-protected areas. The congestion effect generates conflict between users of the resource affecting both the displaced trawler and the fixed-gear fishermen. Also, displaced fishers have to spend additional time and effort learning about stock concentrations and oceanographic conditions that exist in the remaining areas (Sanchirico, Cochran, amp; Emerson 2002). More importantly, the designation forces fishermen to venture out to more distant waters leading to potential occupational risks. For another reason, transport costs and capital costs are increased. More fuel and time are spent on searching fish, and equipment and devices should be purchased. Section 4 The Phoenix Islands Protected Area (PIPA) was established in 2008, located in the Republic of Kiribati (Wikipedia 2013). It is the largest marine protected area (MPA) in the Pacific Ocean with an area of 408,250 km2. PIPA offers natural habitat for both marine and terrestrial biodiversity, especially for coral reefs and green turtles. It has protected the indigenous natural heritage from human disturbance as well as restored the islands for terrestrial species. Marine protected areas contribute to maintenance of biological diversity, healthy ecosystem and the promising future for the coming generations. These areas are beneficial beyond fisheries and marine ecosystem. They support scientific research, serve as tourist destinations with rising incomes for the local and educate people with their values. The protected zones provide both natural and cultural values. Furthermore, the ocean is correlated with the land and the air. MPAs affect the land and the air indirectly but significantly because the three elements are in the natural cycle. Thus, only with well management of the areas will they bring the most benefits to the humans to the great extent. Section 5 1. Fisheries and Oceans Canada 2011, Government of Canada, viewed 16 May 2013, lt; http://www. dfo-mpo. gc. ca/oceans/publications/dmpaf-eczpm/framework-cadre2011-eng. asp#c7gt;. 2. Kenchington, R, Ward, T amp; Hegerl, E 2003, Commonwealth of Australia, viewed 16 May 2013, lt; http://www. environment. gov. au/coasts/mpa/publications/pubs/benefits-mpas. dfgt;. 3. IUCN amp; UNEP-WCMC 2010, UNEP amp; WCMC, viewed 16 May 2013, lt; http://www. biodiversitya-z. org/areas/46#topgt;. 4. Sanchirico, JN 2000, Resources for the Future, viewed 16 May 2013, lt; http://www. rff. org/Documents/RFF-DP-00-23-REV. pdfgt;. 5. Sanchirico, JN, Cochran, KA amp; Emerson, PM 2002, Resources for the Future, viewed 17 May 2013, lt; http://www. cbd. int/doc/case-studies/inc/c s-inc-rf-04-en. pdfgt;. 6. Wikipedia 2013, Wikimedia Foundation, Inc. , viewed 17 May 2013, lt;http://en. wikipedia. org/wiki/Phoenix_Islands_Protected_Area#Natural_heritagegt;.

Fetus Is Not An Actual Person Philosophy Essay

Fetus Is Not An Actual Person Philosophy Essay Thomson believes that a mother possesses the right to request an abortion because it is her body while the fetus does not have the right to continue using the mothers body for survival since it depends on the mothers body for existence. However, Marquis contests that this notion of personhood is not morally central to the argument when compared to the value of the aspects of life that is deprived of a fetus when abortion is performed. Although it is more clear that Thomson is leaning towards pro-abortion, Marquiss argument is not that apparent and ends up addressing both sides. After a critical evaluation of both sides, I ultimately support Thomsons view that abortion is not considered murder if the fetus is not an actual person. Under the circumstances where a baby poses a threat to the mothers life, Thomson asserts in her overall argument that although it is not impartial for a third party alone to decide whether or not to abort a mothers pregnancy, it is permissible for a bystander to decline the order of a mother requesting an abortion. If the mother remains neutral and does not give her opinion on wanting an abortion or not, a third party may not make that choice for her since both the mother and the baby are innocent. For this reason we may feel that we bystanders cannot intervene (Thomson, 1971, p. 53). The woman and childs life is not threatened because of any fault they committed; rather it so unfortunately happens that both lives are in jeopardy. Since theyre equally innocent, a bystander does not have the right to determine who deserves to live more. On the other hand, if the mother asks for the bystander to abort her baby, the bystander goes from not having the right to choose to having the right to refuse this demand. Despite the fact that the mother has a right to declare what she wants done to her body since it is her body, the third party, as well, possesses the right to refuse to lay hands on people, even where it would be just and fair to do so (Thomson, 1971, p. 54). Similar to how the child and mother are equally innocent, the bystander and the mother are also equal but in terms of both being human and holding the same rights. Even though leaving the child in the womans body would likely result in the womans death, the third party cannot be held responsible for this loss of life if he simply cannot execute this abortion due to personal reasons. Not only is nothing requiring him that he must perform this act, but he also has a right as an individual to make his own decisions because he has control over his own life. However, this does not mean another person cant help carry out the abortion. Thomson argues that a bystanders freedom and right to refuse to lay hands on another person does not hinder the mothers chance to live, but instead leaves room for others to possibly want to intervene. While Thomson believes that a mother has the right to decide what she wants done to her body, Marquis argues that personhood is irrelevant to the ethics of abortion because killing anyone who has a potential future is wrong. Starting off with Thomson, she asserts that due to the fact that the mother has prior claim to her own body, she thus possesses the right to choose the outcome for her body. For whatever reason if she feels that an abortion would be best for her, no one has the right to tell her otherwise. They can refuse to perform the operation, but they cannot think and judge for the mother as to what is better for her body or her life. The mother is a fully-grown person with a functional body while the fetus is a clump of cells within that body. The mother has prior claim over her body because she has matured with it whereas a fetus does not have a body of its own yet and relies on living inside the mothers body to develop it. For this reason of dependence, the fetus does not have the right to use the mothers body as a means for survival especially since it is the mothers, not fetuss, body. Marquis deems this concept as personhood comparing the mothers notion of a person to the fetuss notion of a potential person. However, he does not think that the category of personhood is what determines abortion ethically wrong. Instead, it is the future of a standard fetus [that] includes a set of experiences, projects and activitiesà ¢Ã¢â€š ¬Ã‚ ¦that [makes] abortion prima facie seriously morally wrong (Marquis, 1989, p. 31). Prima facie, in this case, refers to abortion being intuitively wrong. The value of a potential persons (fetus) future is so great that it is incommensurable. It is the sum of all there is to life and to deprive someone of that natural gift is wrong. Just because a fetus isnt physically a person yet doesnt mean that it wont possess the same future as a currently developed human being. If anything, the fetus wont even have the chance to prove that it has a valuable future if a mother decides to abort it. After critically evaluating both sides to the argument, I agree more with Thomsons view that a mother has the right to decide what she wants done to her body even if that means aborting the baby. Assuming that the mother wants an abortion, my central argument is that she holds the right to have this desire because its her own body. This assertion is similar to my previous summary of Thomsons overall argument except it disregards the notion of a third party. We, as human beings, exist throughout life by the physical body we possess. Our bodies grow and develop as we age and are a part of who we are so we have prior claim over it. Due to this responsibility we have over our bodies, we are then allowed to decide how we use it and ultimately, what the outcome of it would be. Thomson uses the metaphor of the mother owning the house or body in which the child is in. The fact that she does adds to the offensiveness of deducing that the mother can do nothing (Thomson, 1971, p. 53). It is ins ulting and wrong to tell a woman that she cannot do what she wishes to her body when in fact, it is her body and her own life. The mother has a special relationship with the fetus that no one else can have. Who are we, as human beings, to tell another equal human being that they cannot go through with abortion when its not even our own child? However, Marquis argues that it doesnt matter whose body or child it is, abortion is wrong because it deprivesà ¢Ã¢â€š ¬Ã‚ ¦what [the fetus] would come to value (Marquis, 1989, p. 29). It is true that removing the ability to live also takes away the potential value of a fetuss future, but nevertheless, that is the mothers decision. Im sure its already hard enough for the mother to weigh the costs and benefits of wanting an abortion, so we should leave the decision up to the womans moral conscience. Her body, not anyone elses, is the means to which this fetus is even existing so she has the right to stop providing that life support whenever she pleases regardless of how much potential value that fetus can experience when it grows into an adult. The possibility of a future-like-ours is not strong enough to strip away the mothers right and control over her own body because the fetuss value is uncertain. However, an objection to this argument would be that allowing the mother to decide to abort her baby is murder. Marquis agrees with this opposition because a fetus is biologically human and it is wrong to kill beings who are biologically human (Marquis, 1989, p. 30). Containing human tissues and DNA, the fetus possesses genetic attributes that constitute it as biologically human. Given that Marquis does not address the physical qualities of the fetus, it is implied that bodily features do no hinder the scientific fact that a fetus is biologically human. Although at first sight, the fetus looks very different from a fully grown person, its early stages of life are still part of the process of becoming a human being so Marquis considers that killing a fetus is the same is murdering a human being. Using Thomsons argument of a right to life as a basis, I think otherwise. The fact that the fetus is already relying on the mothers body for its existence is natural since being pregnant invol ves carrying a potential child around. Yet, this does not mean that the fetus has a right to continue to use the mothers body in order to live. Nobody has a right to use your [body] unless you give him such a right (Thomson, 1971, p. 55). It is a privilege, if not, gift for the fetus to already be making use of the mothers body, with her consent, before she comes to a decision whether or not she wants to keep the baby. Conversely, once the mother reaches a conclusion that she wants an abortion, thereby meaning that she doesnt want to give the fetus a right to use her body, she has every right to do so. Its not murder if the fetus was the mothers own creation and she has the authority and right to decide what she wants to do with that creation. A rebuttal to this argument is that abortion cant really be murder if the fetus is not an actual person, but just a clump of cells. [The] fetus is not a person, but only a bit of tissue that will become a person at birth; and why pay out more arguments than you have to? (Thomson, 1971, p. 48). Just from the last question, it is already evident that Thomson advocates the notion that the fetus isnt a person even though she does not elaborate on why for arguments sake. I would like to elaborate based on my reasoning that this claim is true if we apply it to any scenario. Thomson uses another analogy regarding an acorn is not an oak tree just like a newly fertilized ovum is not a person. An egg is not a chicken and so forth. Yes, the clump of cells has the potential to be a full-grown person, but we cannot live in the future when the present hasnt been decided on yet. Presently speaking, we are not murdering a person, we are simply killing the potential of the fetus to become one. Howeve r, Marquis argues that this potential is vital to the process of life and eliminating that is deliberately terminating or murdering a human. Once again, the concept of a future-like-ours comes into play. He states that that the greatest loss in a persons life is the loss of life. The loss of ones life deprives one of all the experiences, activities, and enjoyments that would otherwise have constituted ones future (Marquis, 1989, p. 29). Although the fetus cannot value all these opportunities, it will value them in the future as it is born and grows older. I can agree that life itself is the greatest gift of all, but I have to reiterate the fact that the future cannot define the present. If someone is not capable of experiencing what life has to offer, it is unfortunate but not considered murder for the owner (mother) of that person (fetus) to want to take away what is rightfully hers, which is the babys future. Also, abortion is made legal by law with the Roe vs. Wade case. Since mu rder is illegal in the United States, how can abortion be considered murder if it is declared legal by the government? Abortion should not be considered murder not only because a fetus is not an actual person, but also due to the fact that the law permits this operation. Although Thomson and Marquis both make convincing cases, I ultimately agree more with Thomson on the mother having the right to request an abortion because it is her body. My central argument revolves around Thomsons notion that the motion has prior claim over her body, which allows her to decide what she wants to do with it and I declare that Marquiss defense of the wrongness of taking away a fetuss potential for a valuable future is nevertheless still up to the mother because she created the fetus. I then provided an objection to this argument by stating that regardless of whose body it is, abortion is considered murder supported by Marquiss belief that the fetus is biologically human which makes killing it the same as murdering a human being. However, I dismissed this account by using Thomsons argument and saying that its already a privilege for the fetus to be in the mothers body as a means for survival, so aborting it would not be murder if the mother previously allowed the baby to use or occupy her body. Finally, my rebuttal to this is that abortion cannot be murder if the fetus is not an actual human being, but just a clump of cells. This opinion rests on Thomsons view that the possibility of being human is not to be mistaken for the reality of the situation, which is that the fetus is currently just an embryo. I rejected Marquiss idea that this potential encompasses all that life has to offer and depriving it would be murdering because of the absurdity that abortion is deemed murder when the state of law rules it legal.

Prisoners of War During WWII Essay -- World War II

Wars have essentially been the backbone of history. A war can make or break a country. As the result of war, a country can lose or gain territory and a war directly impacts a countries’ economy. When we learn about wars in schools we usually are taught about when they start, major events/ battles, and when they end. It would take a year or two to cover one war if we were to learn about everything. One thing that is commonly overlooked and we take for granted, is prisoners of war. Most people think of concentration camps and the millions of Jews that suffered when prisoners and war are mentioned in the same sentence. Yes it is terrible what happened during WWII, but what about our troops that were captured and potentially tortured trying to save the Jews? How did they suffer? Being captured as a prisoner of war is just an on the job hazard. In this paper I will explain what POWs went through and how it has changes between countries, and I will only scratch the surface. Taking prisoners of war have been a battle tactic for ages. Capturing an enemy troop could be done for many reasons. Mainly enemy soldiers are captured to be interrogated for unknown information on the enemy. There were usually common rules and procedures for taking a prisoner of war, weather they were followed or not was really up to the country. Come 1929, there was a document in the works that set rules regarding prisoners of war. More than 40 countries got together to sign and agree on these new set of rules (â€Å"Life† 11). The signing of the Geneva Convention was held in Geneva, Switzerland. This document of ninety-seven articles defined a prisoner of war as a member of a regular military unit, wearing a uniform (thus spies were excluded). The Convention decl... ... Red Cross and learning the facts about the brutality, General Eisenhower stopped sending POWs to the French. (Tarczal) Works Cited Bowman, Michael. "World War II Prisoner of War Camps - Encyclopedia of Arkansas." The Encyclopedia of Arkansas History & Culture. 29 Oct. 2009. Web. 23 Mar. 2015. . Hutchinson, Daniel. We . . . Are the Most Fortunate of Prisoners": The Axis POW Experience at Camp Opelika during World War II. Publication. Alabama Review, 2011. Print. Tarczal, Bela. Hungarian POW in French Captivity. Publication. Trans. Eva B. Bessenyey. Print. "World War Two - Japanese Prisoner of War Camps." World War Two. Web. 23 Mar. 2015. . Wukovits, John F. Life as a POW. San Diego, CA: Lucent, 2000. Print.

Utilitarianism And Kantian Ethics Essay -- essays research papers fc

Utilitarianism and Kantian Ethics Ethics is one part of philosophy that will always be studied, and like most subjects in philosophy, will never be viewed the same by everyone. There are so many cultures that have so many different beliefs about the way a person's life should be lived out. Things like religion, poverty, and mental health all contribute to our beliefs in ethics. Some people believe that the mental state of a person or the motive for that person committing a crime should be factors when sentencing time comes. Others think that no matter the situation, a crime is a crime, and no compassion should be felt for the guilty. In the studies of philosophy these beliefs are put into two categories: utilitarian, witch would give leeway to the guilty depending on the circumstances, and Kantian, were a crime is a crime, no matter the motives involved. John Stuart Mill (1808-73) believed in an ethical theory known as utilitarianism. There are many formulations of this theory. One which is, "Everyone should act in such a way to bring the largest possibly balance of good over evil for everyone involved." However, good is a relative term. Utilitarians disagreed on what good really is. Mill made a distinction between happiness and sheer sensual pleasure. He defines happiness in terms of higher order pleasure (i.e. social enjoyments). In his Utilitarianism (1861), Mill described this principle as follows: According to the Greatest Happiness Principle †¦ The ultimate end, end, in reference to and for the sake of all other things that are desirable, (whether we are considering our own good or that of other people), is an existence exempt as far as possible from pain, and is rich in enjoyments. Therefore, based on this statement, three ideas may be identified: (1) The goodness of an act may be determined by the consequ ences of that act. (2) Consequences are determined by the amount of happiness or unhappiness caused. (3) A "good" man is one who considers the other man's pleasure (or pain) as equally as his own. Each person's happiness is equally important. Mill believed that a free act is not an undetermined act. It is determined by the unconstrained choice of the person performing the act. Either external or internal forces compel an unfree act. Mill also determined that every ... ...rue to their soul. To have a "healthy personality" one must believe in his decisions. Everyday people make decisions that affect other people. Weather the decisions are made by weighing the consequences that affect other people or if the decisions are made without debate on who it will hurt is up to each individual. No matter the choice, the basic concept is to choose good over evil to ones best ability. The moral way to make decisions will never be written in stone, even modern law is mixed up in the Utilitarian and Kantian beliefs. The law says that a crime is a crime, but in our courts lawyers debate over motives, consequences, and push for sympathy for the accused. The debate over whose way is the right way will never be resolved, but man will always ask who is right. Word count: 1,138 Works Cited Lavine, T.Z. From Socrates to Sartre: the Philosophic Quest New York: Bantam Books. 1984 Wolff, Robert Paul Ten Great Works of Philosophy New York: New American Library, 1996 Wolff, Robert Paul About Philosophy New Jersey: Prentice Hall, 7th Edition, 1998 Microsoft Corporation Encarta Encyclopedia 1999

Performance Management System Essay -- Business Management

Organizations derive competitive advantage by outperforming rivals in the execution of activities required to ensure optimum operational effectiveness in providing products and services to customers (Porter, 1996). Operational effectiveness depends largely on the extent to which the organization’s performance management system (PM) is capable of developing the knowledge, skills, and abilities of its people (Allan, 1994). Thus, knowledge of developing and implementing an effective PM system plays an essential role in achieving competitive advantage. Using the table provided in Case Study 1-1 (Aguinis, 2009, pp. 24-25), this paper analyzes the content and efficacy of the PM system being used by Aeternus Life Insurance Corporation (renamed to comply with confidentiality agreements) to develop its people. An effective analysis of a PM system begins by comparing the characteristics of the actual system with those of an ideal system, then assessing the capability of the system for identifying, measuring, developing, and aligning performance with organizational goals (Aguinis, 2009). The Value of an Effective PM System In general, an effective PM system contributes to the achievement of organizational strategy, administration of employee transactions, communication of organizational performance expectations, human resource planning, and employee development (Aguinis, 2009). In addition to elements corresponding to the conduct of performance appraisals, the ideal PM system addresses several key characteristics that contribute to the alignment of performance with strategic objectives. Overall, an effective PM system represents a â€Å". . . systematic, data-oriented approach to managing people at work that relies on positive reinforcement a... ...rmance management (2nd ed.). Upper Saddle River, NJ: Prentiss Hall Allan, P. (1994). Designing and implementing an effective performance appraisal system. Review Of Business, 16(2), 3. Daniels, A. (1989). Performance management: Improving quality and productivity through positive reinforcement. Tucker, GA: Performance Management Publications. Hopkins, S., & Weathington, B. (2006). The relationships between justice perceptions, trust, and employee attitudes in a downsized organization. Journal of Psychology, 140(5), 477-498. Porter, M. (1996). What is strategy? Harvard Business Review. Retrieved from http://hbr.harvardbusiness.org/1996/11/what-is-strategy/ar/1 Scott, S. G., & Einstein, W. O. (2001). Strategic performance appraisal in team-based organizations: One size does not fit all. Academy Of Management Executive, 15(2), 107-116. doi:10.5465/AME.2001.4614990

Hoosier Burger Essay

The project development team for Hoosier Burger has had several meetings with the owners, Bob and Thelma Mellankamp. Mr. Mellankamp has stressed the important improvements and shared that the businesses food demand has increase drastically. There have been numerous problems that have arisen from this type of demand and could affect business if a system is not created to meet those needs. The purpose of this essay is to discuss how the Hoosier Burger project was identified and selected, identify the project scope and what the new system will have, and assess the project’s feasibility factors as well as develop the project scope. The information system project had to first be identified and selected. This would be the first phase of the Systems Development Life Cycle (SDLC). To do this the project development team has had several meetings with Mr. and Mrs. Mellankamp to discuss improvements and identifying areas that need most improvements. According to Valacich, George, and Hoffer (2009), â€Å"Project identification and selection consists of three primary activities: identifying potential development projects, classifying and ranking projects, and selecting projects for development† (p. 94). The potential development projects for Hoosier Burger are improving inventory control, customer ordering, and management reporting systems and ranking in that order. The focus of the new system will be to improve customer service by improving inventory management, marketing, and food preparations (keeping inventory stocked). The project scope statement for Hoosier Burger will describe what the project will deliver as well as outline all the work that will be required for project completion. The project will deliver a tracking system for inventory, customer ordering and sales and over all improve management reporting. The new system will be required to meet these goals in order to assist the owners of Hoosier Burger to control these different aspects. Each different area will work with one another to help Mr. Mellankamp manage the business and reporting systems better. Using six feasibility factors, the project development team can assess Hoosier Burger project feasibility. According to Valacich, George, and Hoffer (2009), â€Å"Assessing project feasibility is a required task that can be a large undertaking because it requires you, as a systems analyst, to evaluate a wide range of factors† (p. 100). The six feasibility factors are economic,  operational, technical, schedule, legal and contractual, and political. As stated by Valacich, George, and Hoffer (2009), â€Å"The analysis of these six factors forms the business case that justifies the expenditure of resources on the project† (p. 100). The economic feasibility of Hoosier Burger’s project is that it will benefit the company financially because it will increase business with customers being happier with the service. The operational feasibility for the named case is that the project that is being developed will very likely solves most of the business’s problem because it is currently all done manually by hand with no system at all. Technical feasibility in this case is that the organization has the ability to construct the system. Schedule, legal and contractual, and political feasibility will also follow as well when the project begins.

In What Ways and with What Results Did 19th Century Nationalism?

During the 19th century, nationalistic thoughts began to infiltrate Europe, which eventually lead up to unifications, as well as the First World War. Nationalism began as each ethnicity began to feel a sense of individuality and identity. Nationalism was the start of independence and revolutions, even after the Congress of Vienna, which sought to continue conservative ways. With the rise of nationalism in the 19th, it catalyzed many wars including World War One.At the beginning of the 19th century, the Congress of Vienna was a reaction to the French Revolution, in which they wanted to preserve the monarchies in Europe as well as conservative ways. Nationalistic ideas were surfacing across Europe however the Congress of Vienna did not prevent the nationalism uprisings of 1848. By combining the Netherlands with Belgium, and continuously not giving Poland it’s freedom, the Congress only furthered the nationalistic movements. Revolutions began to take Europe during the year of 184 8, the year of Revolutions.Up until then, different ethnic groups began to pride themselves in nationalism, and in their identities. Countries such as Poland, Belgium, Italy, and Germany started revolutions in order to gain independence. Each country was fighting for nationalism with their new sense of identity however many of them failed. Nationalism ultimately caused the independence of countries such as Germany and Italy. It encouraged people of each state to think about their ethnicity as well as identity. Even though many states benefited, other states were suppressed and unable to break free.This is one of the factors that led up to the First World War. As the Ottoman Empire began to decline, it was right in the 19th -20th century, which was the prime time of nationalism. States wanted freedom from their reigning countries due to their national pride, yet the reigning countries were uncooperative. The Balkan areas were under the Austria-Hungary Empire’s rule, yet Serbia wanted to create a new country with states that mostly contained Serbians. Their nationalism became ultra-nationalistic which led to the assassination of the crowned prince of Austria-Hungary.This was one of the reasons of World War I starting up-nationalism. The seed of nationalism in Europe not only created many new independent nations but also created a sense of identity within states. Without nationalism uprisings in Europe, many of what the world looks like now would not be here and unified countries such as Germany and Italy may still be tiny states instead of a large country. Nationalism shaped Europe’s geographical state, and the course of events that led up to the 20th century.

Use of Social Media in Promoting Stakeholder

USE OF SOCIAL MEDIA IN PROMOTING STAKEHOLDER RELATIONS IN THE EDUCATIONAL SECTOR DEFINITION OF SOCIAL MEDIA Social media has rapidly integrated itself into our everyday lives, both personal and professional, and it’s perhaps had no greater impact than on the world of marketing, with consumers and brands seeing enormous benefits and changes. Social media literally means interactive platforms through which individuals and communities create and share user-generated contents. Social media are social software which mediates human communication.When the technologies are in place, social media is ubiquitously accessible and enabled by scalable communication techniques. In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter and Facebook (Kietzmann et al. 2011). Social media technologies take on different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking.Social media can be classified into six different types: collaborative projects (for example, Wikipedia), blogs and microblogs (for example, Twitter), content communities (for example, YouTube), social networking sites (for example, Facebook), virtual game worlds (e. g. , World of War craft), and virtual social worlds (e. g. Second Life). Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and voice over IP, to name a few (Kaplan and Haenlein, 2010). Many of these social media services can be integrated via social network aggregation platforms.Social media network websites include sites like Flickr, Facebook, Twitter, LinkedIn, YouTube, Bebo and MySpace. Social media applications used on mobile devices are called mobile social media. In comparison to traditional social media running on computers, mobile social media display a higher location- and time -sensitivity. One can differentiate between four types of mobile social media applications (Kaplan, 2012), depending on whether the message takes account of the specific location of the user (location-sensitivity) and whether it is received and processed by the user instantaneously or with a time delay (time-sensitivity). . Space-timers (location and time sensitive): Exchange of messages with relevance for one specific location at one specific point-in time (e. g. , Facebook Places; Foursquare). 2. Space-locators (only location sensitive): Exchange of messages, with relevance for one specific location, which are tagged to a certain place and read later by others (e. g. , Yelp; Qype). 3. Quick-timers (only time sensitive): Transfer of traditional social media applications to mobile devices to increase immediacy (e. g. posting Twitter messages or Facebook status updates). 4. Slow-timers (neither location, nor time sensitive): Transfer of traditional social media applications to mobile devices (for example, watching a YouTube video or reading a Wikipedia entry). Mobile social media can also be used on the go when one is not near a personal computer, lap-top†¦ etc. With all the new devices that are arriving at our finger tips, gadgets such as tablets, ipods, phones, and many other new products, there is no use for sitting at home using ones PC.Mobile social media has made other sources of internet browsing obsolete and allows users to write, respond, and browse in real-time. A new medium of social networking – Instagram allow the world to interconnect and makes space and time much smaller than anyone can imagine. Instagram allows individuals to snap a photo wherever they may be and share it with the rest of the world instantly, delivering a social media site full of foreign accomplishments and strange scenarios.This feature was introduced by facebook and other existing social media sites, but instagram is the latest addition to the social media scene, and has made picture sharing an absolute must. Mobile social media is a relatively new function because it was just recently that mobile devices have access to the internet and the cloud (Kaplan, 2012). PURPOSES OF SOCIAL MEDIA The purpose of Social media can be explained its use in the area of businesses. Here, social media may be referred to as consumer-generated media (CGM).A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Generally, people obtain information, education, news and other data from electronic and print media. However, unlike industrial or traditional media, such as newspapers, television and film, social media shows its distinction as they are comparatively inexpensive and accessible to enable anyone, even private individuals to publish or access information. Industrial media on the other hand generally require significant resources o publish information. One characteristi c shared by both social and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach n people or millions of people. Some of the properties that help describe the differences between social and industrial media are in the aspect of reach, accessibility, usability, immediacy and permanence. (a) Reach: Both industrial and social media technologies provide scale and are capable of reaching a global audience.Industrial media, however, typically use a centralized framework for organization, production, and dissemination, whereas social media are by their very nature more decentralized, less hierarchical, and distinguished by multiple points of production and utility. (b) Accessibility: The means of production for industrial media are typically government and/or corporate (privately-owned). Social media tools are generally available to the public at little or no cost. (c) Usability: Industrial media production typ ically requires specialized skills and training.Conversely, most social media production requires only modest reinterpretation of existing skills; in theory, anyone with access can operate the means of social media production. (d) Immediacy: The time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses). However, as industrial media begins adopting aspects of production normally associated with social media tools, this feature may not prove distinctive over time. e) Permanence: Industrial media, once created, cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing (Kietzmann et al. , 2011). Community media constitute a hybrid of industrial and social media. Though community-owned, some community radio, TV and newspape rs are run by professionals and some by amateurs. They use both social and industrial media frameworks. Social media has also been recognized for the way in which it has changed how public relations professionals conduct their jobs.It has provided an open arena where people are free to exchange ideas on companies, brands and products. Social media provides an environment where users and PR professionals can converse, where PR professionals can promote their brand and improve their company's image, by listening and responding to what the public is saying about their product. STAKEHOLDER RELATIONS IN THE EDUCATIONAL SECTOR The word- stakeholders simply means a person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies.Some examples of key stakeholders are creditors, directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the commu nity from which the business draws its resources (Clarkson, 1995). In the educational sector, the major stakeholders comprise of the students, the funding (and managerial) bodies, the industry employers, the academics and the general public. Universities and colleges increasingly are using new communication technologies to produce innovative teaching methods, thus improving relationships with staff and students.Much of this innovation is centered on social media spaces and concepts. Many of the most significant social media tools are still very young but the concepts of social networking, online video, and blogging go back to the earliest days of the Internet. Indeed, educators and library professionals were quick to see the value of blogs as they appeared, partly as a mechanism to bypass complex or slow institutional website-updating processes. They are also a way to reach out, to share news and reflections with colleagues and students both within and beyond institutional walls.As the first social networking sites emerged, combining the functionality of bulletin boards with personal profiles and instant messaging tools, students were early adopters using the sites like FriendsReunited to maintain existing friendships and to establish personal support networks. Friendster extended the idea of what these spaces could do, and by the time Facebook launched (for those with university email addresses), students were well prepared to experiment, socialize, and share their networks online.Some librarians and academics followed students into these spaces, sharing practical information and trying these new forms of engagement. Now with the widespread use of tools and technologies like YouTube, Twitter, blogs, wikis and Facebook, social media is used for teaching in higher education (Kent and Taylor, 1998). Students remain ahead of social media users in various higher education groups. While many attribute this to generational factors, it is also true that students are more highly motivated by the need to find and bond with new peers and potential social groups.Many find participating in a new online space a relatively low stakes issue of experimenting and exploring the spaces that work for them, or that their friends use. Academic staff have been slower to find their feet, but the success of pioneering colleagues in communicating and engaging students in their work, or gaining professional advantage through social media spaces, has helped drive change and, in some cases institutional leadership. Rolling out blogging tools and support across the university has led to a creative, thoughtful, and lively culture of blogging within the university including a rapid turnover of very high quality content.A key strength of social media is the distributed model of connection, posting, and activity feeds that enables building an ongoing relationship with stakeholders through low stakes participation (Christ, 2005). Indeed the most common use of social media in higher education is as a means of amplifying existing events, publications and websites. Social media resources are often provided for passive use as information sources or teaching resources—perhaps an alert to an upcoming event, a blog post that directs the reader to formal academic literature, or a video that demonstrates a key technique or concept.A single action, such as sharing a link or viewing a Facebook page or Twitter profile, allows an individual to casually participate in a relationship with a higher education institution. From there individuals can also take active steps of clicking the â€Å"like† or â€Å"follow† or â€Å"subscribe to feed† button to receive regular updates and alerts, showing their interest in further dialog. This simple sharing functionality is very valuable, but the real benefits for higher education often come from more integration of social media with teaching and student support.Social media also provides the oppo rtunity for communication, professional development and collaboration among members of teaching and research staff, information services staff and administrators. This communication can work well in closed institutional spaces (such as an intranet) but collaborating publicly on the web (for example, through blogs or Twitter) enables both local colleagues and broader peers to read and participate in discussions. The most important relationship for most educators and academic organizations is with their students, and social media can be a very active and responsive hannel for supporting and engaging with students. While email remains the key means of communication for most professionals in the education sector, students arrive into higher education with established social media presences and a culture of using Facebook Messages/Chat, text messages, and related tools (for example, InstantMessanger, BlackBerry Messenger, and Skype). These social media and mobile tools may be used by col leges and universities, but it is important to manage expectations: students need to know which channels they are required to use (likely to include email) and which channels are optional (such as a course Facebook group).They must also understand which spaces to use for official correspondence, assignment submission, or urgent queries. Staff cannot monitor all social media channels at all times, but endorsing spaces that enable peer support can help meet student needs outside of working hours. For part time and online courses, scheduling virtual evening tutorials or â€Å"office hours† can also provide a manageable and valued space for student support and participation. Social media can also enhance traditional in-person learning to great effect. For instance, the collaborative nature of wikis offers particular opportunities for innovative teaching practice.This process empowers students to take ownership and responsibility for their own learning and to build a productive pe er community. It also alters the relationship and expectations that exist between staff and students from one-way teaching to an ongoing two-way process in both challenging and highly rewarding ways. For those learning on a part-time, distance, or flexible basis, it can be difficult to feel part of the educational community, to connect with peers whom you may see rarely or not see at all, and to form the types of social groups that enable peer support and friendship.Social media can help create a sense of community, of being among real people and, in some spaces (including virtual worlds), a real sense of embodiment. Some students feel more able to express themselves fully and confidently in online contexts, and for these students, social media provides a way to tie their more confident online selves with their real world identities. For others, social media is simply a route to avoid isolation.The participation of teaching and support staff in these spaces provides the opportunity to build richer relationships with learners, and to notice concerns, issues, or misunderstandings. These issues may not be easily or comfortably articulated in other teaching spaces, such as a more formal classroom or e-learning space. The beneficial possibilities of social media also bring potential risk, partly because any increased visibility brings with it greater exposure to vulnerability and the possibility of embarrassment or failure in a very public space.From an organizational and management perspective, the most significant benefits and the most notable risks arise from the democratizing nature of social media: when anyone can potentially create content there will, of course, be risks associated with loss of control. This can be tricky to negotiate because much of the appeal of social media is its formality, often tied to a sense of fun, transgression, and enjoyable anarchy. Educational organizations have a moral and legal responsibility to look after both staff and studen ts, and to consider their safety and privacy.There are risks associated with encouraging staff and students to register for and share personal information with social media sites, particularly when requiring student participation as a course requirement. You must create a process for dealing with potential bullying or abusive behavior. Because social media necessitates faster, less formalized processes than traditional print or online media, it can be beneficial to create appropriate organizational policies, procedures, and guidelines.These policies must acknowledge both the risks and benefits of social media. It is important that the organization accepts and understands those guidelines. Outright bans on social media usage are rarely desirable or effective, and heavy restriction can push individuals – whether staff or student – to create more controversial or outspoken presences on a pseudonymous on anonymous basis. This reaction can both risk a negative impact on the organization, and mean that the organization misses officially recognized contributions from energized members of the community.The most successful social media guidelines and policies are encouraging and nurturing in tone, highlight good practice and clarify the appropriate use of these tools. They must also specify material that is not appropriate for sharing, and indicate some form of process for dealing with conflicts arising from social media interactions. Every higher education institution is different so it is important to both draw on others experience and tailor your guidelines or policies so that they are a good fit for your own organization's needs and audience.Remember that the speed of social media development is such that no set of guidelines or policies will be definitive: they will need to be iterated over time and updated to reflect the changing social media and legal environment. Embedding social media into normal working practices can take time and effort, so it is important to consider the goals and desired outcome of that activity, whether that is easily measured (such as new admissions, achievement of funding goals) or something more amorphous (improved good will, better morale within an educational institution).It is also useful to consider collecting metrics (counts of tweets, comments received or more complex information) so that activity can be considered, reflected upon, and developed or discontinued as appropriate. Local hosting or restricted/private cloud hosting of social media tools can be an effective way to bring together social media functionality in a protected and trusted institutional space. Tools including IBM Connections, which act as a hosted suite of social media and business software tools, can be useful.Whether using a hosted or web-based social media tool, it is always useful to try any tool for a few weeks with colleagues or peers to identify problems or concerns before committing to a public (whether to your staff and/or students or the open web) social media presence. Planning suitable staff time and processes to create, maintain, monitor, and reflect upon social media presences helps to ensure that the presences are taken seriously and that involved staff feel a sense of ownership and responsibility in these new spaces.Blogs have become a central tool for academic research and for teaching and learning over the last five years. Many programs require students to blog reflectively on their progress throughout a course and submit this as graded work. These blogs provide a great space for reflection, for recording progress with academic readings and developing ideas, and for discussion with peers from the wider world. In schools, there are greater risks to address in terms of privacy and access to resources but there is also huge potential for innovation. The award winning â€Å"I’m a Scientist, Get me out of Here! initiative (Pontin, 2010) used a talent show format to connect practici ng scientists with school children. Over the course of two weeks, social media tools such as YouTube and real-time chat tools enabled school children to ask any science question, which was then answered by a research scientist within 24 hours. The students voted for their favorite scientist throughout the show and the winning scientist won a small grant to further their research. It can be inspiring to look at what comparable schools, colleges, universities, or other educational organizations currently do.Increasingly, early adopters engaged teaching staff, and university marketing and communications departments are realizing the huge potential for the use of social media in education. There are substantial risks to consider, ones that require thoughtful management of expectations, the ongoing review of practice, and the surrounding legal and social context. Social media guidelines and policies are useful tools in supporting the use of social media in schools and colleges but these should not stifle creativity.Social media provides real opportunities for innovative and engaging practice with authenticity and informality, both notable features of successful social media in academia. YABA COLLEGE OF TECHNOLOGY AND THE SOCIAL MEDIA Yaba College of Technology, founded in 1947, is Nigeria's first higher educational institution. It is located in Yaba, Lagos state, Nigeria. The college is a center of culture and heritage. Currently it has a student enrollment of over 16,000. Today, Yaba College of Technology is made up of nine (9) academic units called Schools, headed by Deans, and thirty-four Departments headed by Heads of Departments.The main objective of the College, according to the decree that established it, is to provide full time and part-time courses of instruction and training in Technology, Commerce and Management. Also, the College provides training in other fields such as applied learning, relevant to the development of Nigeria especially in areas of Ind ustry, Agricultural production and distribution, Research and adaptation of techniques. In pursuit of these objectives, the College has continued to develop structurally, humanly and materially.One of the ways in which the college has been able to establish this development is in its adoption of technological advancement by the use of the social media. Generally, Schools are on a short list of organizations that have been notoriously slow to adopt emerging technology but within the last few years, as social media becomes more integral to students’ lives, educational institutions are finally catching on, and catching up. On speaking with the Heads and representatives of information (communications) technology unit of he Yaba College of Technology, they all shared their views on the extent to which the Social media has promoted stakeholder relations in the college. Dr. Oyeyinka, Director of Centre for Information and Technology Management (CITM) explained that the Social media is being used and has made a great impact in the institution. For further information, Dr. Oyeyinka directed us to Mr. Popoola Olusegun Lawrence, a representative of the Information Processing Department. This was because Mrs. Koyenikan, the Head of the Information processing Department, was currently on leave. According to Mr.Popoola Olusegun Lawrence, who is in charge of students’ result as well as communication amongst the students and management of the institution, there are three different departments or units under CITM and they are- Information Processing Department (IPD), Hardware Software development & Training (HST) and the Volumetrics unit, a unit in charge of managing the college networks. These three units work together to take care of both the staff and student information. Mr. Popoola further explained that the use of Facebook in the department is more frequent although in some cases, Yahoo Messenger is also made use of.This choice of Social media tool is m ade, depending on the target publics and even in those cases; communication must have reached a certain level before usage of the social media that is, some sort of agreement must have been reached first and you must have established some kind of relationship with the stakeholders. One cannot just wake up one day and start communicating with stakeholders in a project that requires millions of naira. Doing that would place one at a huge risk. Therefore, one’s level of awareness comes to the forefront.For example, when the College through the Information Processing Department (IPD) needed to contact an organization that supply equipments used for the marking of Post UTME results, the decisions made had to change at a particular time and further communication was made through Facebook and Yahoo messenger from time to time. Later, after the equipments had been supplied, the college realized they needed the organization’s support and the organization was contacted again. Th is communication process via the social media was very effective and successful.In communicating with students however, Mr. Popoola continued by saying, mobile phones was made use of because the department has access to the phone lines of all students in the college. Moreover, not all students are computer literates or have access to the internet and in order to make sure all students were brought into the picture when giving out information that pertains to them, mobile phones was used in sending out bulk SMS. Within the staff, official matters are communicated through Facebook and twitter. This started just about a year ago.When communicating with other departments and faculties like the School of management studies for instance, the IPD sends messages through the group on Facebook created by some of these faculties and departments. If the Director of CITM (Centre for Information and Technology Management) – Dr. Oyeyinka wants to pass information to the Deans of various dep artments, he doesn’t need to go through CITM except when every member of staff needed to be communicated with. This is because CITM has the means of communicating with every staff at once. In emergency situations however, the use of mobile phones are used within staff because according to Mr.Popoola, it gets the information across faster. For instance in November, 2011, there was emergency information that needed to be passed to every staff where some details of the staff absent on the department’s database were urgently needed. This information was requested by the Ministry of Education and every staff needed to be aware of the developments within 24 hours. The use of Facebook, yahoo messenger and mobile phones were employed in disseminating this information. At the end of the day, it was realized that mobile phones were more effective. As regards to the use of Social media in times of crisis, Mr.Popoola claimed they had never experienced crisis but if they did, they probably would make use of mobile phones in disseminating the necessary information. Mr. Popoola believes that in years to come, probably in two to three years, the social media would be more effective but presently it was not as Nigeria as a whole is just getting to know the benefits of the social media. He explained that a good number of people are unaware of the importance of social media and some think it’s just used to paste portrait pictures or pictures of fashionable items like shoes, bags, etc.One of the barriers in the effectiveness of social media is in language barrier and the abuse of social networks. If people can get to understand the proper use of the social media, its effectiveness would increase. In the Volumetrics unit, the Head of Department – Mrs. Oyeyinka was said to be unavailable and we were directed to her representatives- the Head of the Networking Unit- Mrs. Christiana Olayinka and a member of the Volumetrics unit- Mr. Tunde Oke. Mrs. Christia na Olayinka, explained that their stakeholders are made up of the management, students and prospective students of the college.Her unit is majorly responsible in ensuring that internet links and facilities are made available to the students of the college. She further stated that social media has been of great benefit to the college and asides having an advantage of saving cost, it also allows you get feedback from the students i. e. allows a two-way communication. In the Networking unit, Twitter and Facebook are frequently used in disseminating information to students. Where management of the college is concerned, LinkedIn is made use of especially during management meetings and conferences.Linked in also allows for teleconferencing where even management abroad can partake in meetings held in Nigeria by Network connection. One can also view participants live as you communicate and exchange information with them. Terms such as audio conferencing, telephone conferencing and phone con ferencing are sometimes used in teleconferencing. According to Mrs. Olayinka, the only crisis they have experienced thus far was some years back when there was a shift in the date of resumption at the college and the news had to be relayed.This information was then passed through Facebook, twitter and bulk SMS. Though twitter was fairly effective, Facebook was found to be more effective because of the larger number of students subscribed to it. Bulk SMS on the other hand, was found to be most effective. Mr. Tunde Oke, a member of the Volumetrics department stated that dissemination of information to stakeholders which comprise majorly of the students and staff of the college is carried out using the social media tools- Facebook, twitter and most recently, YouTube.In mid 2012, a group on Facebook was created by the Volumetrics department called YabaTechng and at the time checked, the group had over 9,052 likes. Through this medium on Facebook, information of interest to the college i s posted. Only a few weeks ago, the Volumetrics department created some sort of mini TV called YabaTechTV via YouTube, a video sharing site and through this medium, documentaries about the college are shared. Within the short space of time since they started, the department has been able to upload their first documentary which aims at showcasing talents and facilities within the EPE Campus of the college.The 12 minutes documentary is tagged- ‘Documentary on Yaba Tech (Epe Campus)’ and has over 50 views already. They are currently working on their second documentary which they also plan uploading via YouTube. In conclusion, it is safe to say that social media has come to stay. In less than five years of its existence, social media has made a great impact in promoting stakeholder relations in the educational sector. It has revolutionized the way people communicate today and has spawned a new generation of communication in higher institutions.Social media presents a huge o pportunity for schools, universities and other educational organizations to reach out and connect with students and prospective students. Now, the internet is no longer a one-way broadcast delivery system where the individual user downloads data, information and other resources produced by a relatively small number of content providers. Instead, the internet is now driven by and to some extent determined through the activities of its ordinary users—what has been described as many-to-many rather than one-to-many connectivity.The social web is therefore seen to be arranged along substantially different lines than the cyberspace-era internet of the 1990s and 2000s. This sense of internet use now being a participatory and collective activity is reflected in the language used to describe social media applications. Therefore, it is clear that social media gives more people a voice and provides a powerful tool for value creation and competitive differentiation. REFERENCES Christ, P. (2005). Internet technologies and trends transforming public relations.Journal of Website Promotion. 1(4): 3–14. Clarkson, M. B. E. 1995. A stakeholder framework for analyzing and evaluating corporate social performance. Academy of Management Review. 20: 65-91. Hill, L. and White, C. (2000). Public relations practitioners’ perception of the World Wide Web as a communications tool. Public Relations Review. 26(1): 31–51. Kaplan, A. (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4Ãâ€"4, Business Horizons, 55(2): 129-139 Kaplan, A. and Haenlein, M. (2010). â€Å"Users of the world, unite!The challenges and opportunities of Social Media. † Business Horizons 53(1): 59–68. Kent, M. and Taylor, M. (1998). Building dialogic relationships through theWorldWideWeb. 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